Idatha ye-2021 yotywala kutshanje ivele kutyhilwe imboleko ye-whisky yonyuke kakhulu, ngokunyuka kwe-39.33% kunye ne-90.1% ngokwahlukeneyo.
Ngokuchuma kwimarike, ezinye ii-hiskeys ezivela kumazwe avelisa i-niche kwintengiso. Ngaba ezi hiskeys zamkelwe ngabasasazi baseTshayina? I-WOP ye-WBO yenza uphando.
I-Line Perment yena (i-Pseundeym) iyathetha-thethana nemigaqo yorhwebo lwe-Whiskey yase-Australia. Ngaphambili, i-lin ibisebenza iwayini yase-Australia.
Ngokutsho kolwazi olunikezwe nguYe, i-whisky ivela eAdelaide, eMzantsi Australia. Kukho iimveliso ezi-3 ze-whisky, ukongeza kwi-gin kunye nevodka. Akukho nanye kwezi zinto zintathu ze-whiskeys zinamanqaku onyaka kwaye zidibene ne-whiskeys. Amanqaku abo athengisayo agxile ekuphumeleleni kukhuphiswano lwamazwe aphesheya, kwaye basebenzisa imibala yeMoscheda kunye nemiphanda yebhiya.
Nangona kunjalo, amaxabiso ezinto ezintathu ze-whiskeys azibizi. I-fob amaxabiso acatshulwe ngabavelisi bangama-60-385 iidola zase-Australia kwibhotile nganye, kwaye eyona ibiza kakhulu iphawulwe ngamagama "ukukhutshwa okuncinci".
Ngokwahlulwa, i-Yang Chao (i-puoudonym), umrhwebi we wayini ovule i-Whiskey Bar, kutshanje ufumene isampulu ye-Italian Whiskey esuka kwiThinteli yeWitali yase-Itali. Le hiskey ibango ukuba ibe yiminyaka emi-3 kwaye intengo yentengiso yasekhaya ingaphezulu kwe-300 yuan. / Ibhotile, ixabiso lentengiso elicetyisiweyo liphezulu elingaphezulu kwe-500 yuan.
Emva kwe-Yang Chao ifumene isampulu, wayingcakali kwaye yafumanisa ukuba incasa yotywala yale whiskey yayicacile kakhulu kwaye iphumelele encinci. Ngokukhawuleza uthe ixabiso libiza kakhulu.
I-Liu Rizhong, uMlawuli oLawulayo weZhuhai JInyiny Ginyye, wazisa ukuba i-Whiskey yase-Australia ilawulwa zii-toilees ezincinci, kwaye isitayile sayo asifani ne-Islay kunye ne-Islay eScotland. inyulu.
Emva kokufunda ulwazi malunga neWhiskey wase-Australia, Liu Rizhong uthe wayedlulile ngalo mzi mveliso we-whisky ngaphambili, eyayiyinto encinci ye-whisky encinci. Ukugweba kwidatha, i-barrel esetyenziselwa uphawu lwayo.
Watsho ukuba amandla okuvelisa ezamkeli ze-Australia Angakhulu, kwaye umgangatho awulunganga. Okwangoku, zimbalwa iiqonga. Uninzi lwemimoya yezi moya iseziinkampani zokuqalisa, kwaye ukuthanda kwabo kungaphantsi kakhulu kune wayini ye wayini yase-Australia kunye nebhiya.
Ngokuphathelele uphawu lwe-hiskey yase-Itali, iWBO yabuza inani leengcali ze-whisky kunye neempethu, kwaye zonke zathi azizange zive ngayo.
Izizathu ze-niche i-wisky ingena eChina:
Imakethi ishushu, kwaye abathengisi be-Australia baguqukayo
Kutheni le mhlophe ukuba ezi china? UZeng Hongxiang (Pseundenenenym), umfundi wezine zewaziya zasemzini, echaza ukuba le miseleries inokuza e-China ukwenza ishishini ukulandela i-suti.
"I-whiskey iye yathandwa kakhulu kwizixeko zokuqala zase-China kunye neyesibini kwiminyaka yakutshanje, abathengi banda, kwaye ii-rands eziphambili ziye zalungcamla ubumnandi. Le meko yenze abanye abavelisi bafuna ukuthatha isabelo sepayi, "utshilo.
Omnye umzi-mveliso weShishini wawutsalwa: ukuya kuthi ga kwi-Whiskey yase-Australia echaphazelekayo, kodwa ngoku iwayini yase-Australia ilahlekile amathuba emithombo yentengiso ngenxa ye-Auststream Izixhobo ze-Austram, zaqala ukuzama ukwazisa i-whiskey yase-Austrain eTshayina.
Idatha ibonisa ukuba ngonyaka wama-2021, ukungenisa ilizwe lam le-Whiskey ukusuka e-UK kuya kuphendula nge-80 yeepesenti, ilandelwa yi-Japan nge-10.91%, kwaye ezi zinto zimbini ziya kuthi ziyi-90%. Ixabiso le-Whiskey yase-Australian engeniswe i-Austray inikwe kuphela i-0.54%, kodwa ukwanda kokungenisa ivolumu kwakungaphezulu kwe-704.7% ne-1008.1%. Ngelixa isiseko esincinci sisiseko esinye esingemva koxinzelelo, utshintsho lwabangenisi abangenisi ezingenisi ngewayini lunokuba lolunye ulwando oluqhubayo.
Nangona kunjalo, uZeng Hongxiang uthe: Kuhlala kubonakala ukuba iphumelele kangakanani i-niche whechey brands eTshayina.
Nangona kunjalo, iingcali ezininzi azivumelani ne-phenomeno ye-niche whisky brands engena kumaxabiso aphezulu. I-fan xin (i-pseundenym), ingcali ephezulu kwishishini leWhiskey, yathi: Olu hlobo lwemveliso ye-niche akufuneki luthengiswe kwixabiso eliphezulu, kodwa bambalwa abantu abathengiswayo ukuba kuthengiswa ngexabiso eliphantsi. Mhlawumbi icala lophawu licinga kuphela linokuthengiswa kuphela ngexabiso eliphezulu ukuze lityale imali ekuqaleni kwaye lihlakulele imakethi. Yiba nethuba.
Nangona kunjalo, i-Liu rizhong ikholelwa ukuba akunakwenzeka ukuhlawula i-whiskey enjalo, nokuba ivela kwimbono yabasasazi okanye abathengi.
Thatha umzekelo we-whisky ngentengo ye-fob yeedola ezingama-70 zase-Australia, kwaye irhafu igqithile ngaphezulu kwe-400 yuan. Abarhwebi we wayini asafuna ukwenza inzuzo, kwaye ixabiso liphezulu kakhulu. Kwaye akukho minyaka kwaye akukho mali iphambili. Ngoku kukho i-Jognie Walker iBiller kwintengiso. Ileyibhile emnyama yeWhiskey i-200 yuan, kwaye isengumbala owaziwayo. Kwintsimi ye-whisky, kubaluleke kakhulu ukukhuthaza ukusetyenziswa ngokukhuthaza uphawu. "
U-HengYou (Pmbuoneym), umsasazi we-whisky, wathi: Nokuba lithuba lentengiso le-whisky kwi-niche ukuvelisa amazwe okuvelisa i-niche, kwaye ngokuthe ngcembe bafumanisa ukuqonda okuthile kule ndawo yokuvelisa.
Kodwa xa kuthelekiswa ne-Scotch Whiskey kunye neWhiskey yaseJapan, isathatha ixesha elide i-whisky evela kusetyenziso oluvelisa amazwe amkelwe ngabathengi, "utshilo.I-mina, umthengi wotywala onomthandi we-whisky, wathi: Mhlawumbi i-5% kuphela yabathengi bazimisele ukwamkela olu hlobo lwemveliso encinci yemveliso kunye ne-whisky ebiza kakhulu, kwaye kusenokwenzeka ukuba bazama nje abantu base-Afrika. Ukusetyenziswa okuqhubekayo akunjalo.
I-fan xin iphinde yachaza ukuba ezona zithengi ziphambili ze-niche ii-nicheckies ezinjalo zigxile kumazwe abo kunokuthathelwa ingqalelo kwimarike yokuthumela ngaphandle, kodwa ithemba nje lokubonisa ubuso babo kwaye babone ukuba kukho amathuba. .
IXESHA LOKUQALA: UMar-22-2022