Idatha yokungeniswa kotywala ka-2021 kutshanje ibonise ukuba umthamo wokungenisa i-whisky unyuke kakhulu, ngokunyuka kwe-39.33% kunye ne-90.16% ngokulandelanayo.
Ngokuchuma kwemarike, ezinye iiwhiskeys ezivela kumazwe avelisa iwayini zivele kwimarike. Ngaba ezi whiskey zamkelwe ngabasasazi baseTshayina? I-WBO yenze uphando.
Umrhwebi wewayini u-He Lin (igama elinguzenzele) uthethathethwano ngemiqathango yorhwebo lwewhisky yase-Australia. Ngaphambili, u-He Lin ebesebenzisa iwayini yase-Australia.
Ngokolwazi olunikezwe nguHe Lin, iwhiskey ivela eAdelaide, eMzantsi Ostreliya. Kukho iimveliso ze-whisky ezi-3, ukongeza kwi-gin kunye ne-vodka. Akukho nanye kwezi whiskeys zintathu zinenqaku lonyaka kwaye zixutywe iiwiski. Amanqaku abo okuthengisa ajolise ekuphumeleleni ukhuphiswano oluninzi lwamazwe ngamazwe, kwaye basebenzisa imiphanda yeMoscada kunye nemigqomo yebhiya.
Nangona kunjalo, amaxabiso ezi whiskeys zintathu akatshiphuki. Amaxabiso e-FOB acatshulwe ngabavelisi yi-60-385 yeedola zase-Australia ngebhotile, kwaye eyona nto ibiza kakhulu iphawulwe ngamagama athi "ukukhululwa okulinganiselwe".
Ngokuzenzekelayo, uYang Chao (igama elingumda), umrhwebi wewayini ovule ibha yewhiskey, kutsha nje ufumene isampulu yewhiskey yase-Italiya enye evela kumthengisi wewayini wase-Italiya. Le whisky kuthiwa ineminyaka emi-3 ubudala kwaye ixabiso lasekhaya lingaphezulu kwama-yuan angama-300. / ibhotile, ixabiso lokuthengisa elicetyiswayo liphezulu ngaphezu kwe-500 ye-yuan.
Emva kokuba uYang Chao efumene isampuli, wayingcamla kwaye wafumanisa ukuba incasa yotywala yale whiskey yayicace kakhulu kwaye inoburharha obuncinci. Kwangoko yathi ixabiso libiza kakhulu.
U-Liu Rizhong, umlawuli olawulayo weZhuhai Jinyue Grande, wazisa ukuba i-whisky yase-Australia ilawulwa yi-distilleries encinci, kwaye isimbo sayo asifani ne-Islay kunye ne-Islay eSkotlani. nyulu.
Emva kokufunda ulwazi ngewhisky yaseOstreliya, uLiu Rizhong wathi wayekhe wadlula kulo mzi-mveliso wewhisky ngaphambili, eyayiyiwhisky encinane. Ukuqwalasela idatha, i-barrel esetyenzisiweyo yimpawu yayo.
Uthe umthamo wemveliso we-Australian whiskey distilleries okwangoku awukho mkhulu, kwaye umgangatho awubi. Okwangoku, kukho iibrendi ezimbalwa. Uninzi lweendawo zokuthengisa imimoya ziseziinkampani eziqalayo, kwaye ukuthandwa kwazo kungaphantsi kakhulu kunoko kwemveliso yewayini yase-Australia kunye nebhiya.
Ngokubhekiselele kwiimpawu ze-whisky zase-Italiya, i-WBO yabuza inani labasebenzi be-whisky kunye nabanomdla, kwaye bonke bathi abazange beve ngayo.
Izizathu zokungena kwe-niche whisky eTshayina:
Imarike ishushu, kwaye abathengisi bewayini baseOstreliya bayatshintsha
Kutheni ezi whiskey ziza eTshayina? UZeng Hongxiang (igama elinguzenzele), umsasazi wewayini zangaphandle eGuangzhou, uveze ukuba ezi mizi mveliso zingeza eTshayina ukuze zishishine ukuze zilandele nje.
“I-Whisky iye yanda ukuduma kwizixeko zaseTshayina ezikwinqanaba lokuqala nelesibini kule minyaka idlulileyo, abathengi bandile, kwaye iibrendi eziphambili nabo bangcamla ubumnandi. Lo mkhwa wenze ukuba abanye abavelisi bafune ukuthatha isabelo kwipayi,” utshilo.
Omnye umshicileli wangaphakathi wabonisa: Ngokubhekiselele kwi-whisky yase-Australia, abaninzi abathumeli basebenzisa iwayini yase-Australia, kodwa ngoku iwayini yase-Australia ilahlekelwe ngamathuba emarike ngenxa yomgaqo-nkqubo "we-dual reverse", oye wakhokelela ekubeni abanye abantu abanezixhobo eziphezulu, baqala. ukuzama ukwazisa iwhiskey yaseOstreliya eTshayina.
Idatha ibonisa ukuba ngo-2021, ukuthengiswa kwe-whisky kwelizwe lam kwi-UK kuya ku-80,14%, kulandelwa yi-Japan nge-10,91%, kwaye ezi zimbini ziya kuphendula ngaphezu kwe-90%. Ixabiso le-whisky yase-Australia ethunyelwa ngaphandle ibalwa kuphela kwi-0.54%, kodwa ukunyuka kwevolumu yokungenisa kwakuphezulu njenge-704.7% kunye ne-1008.1%. Ngelixa isiseko esincinci sisinye into esemva kotyando, inguqu yabarhwebi bewayini inokuba yenye into eqhuba ukukhula.
Nangona kunjalo, uZeng Hongxiang uthe: kuya kuhlala kubonakala ukuba ezi ntlobo ze-whisky ze-niche zinokuphumelela kangakanani e-China.
Nangona kunjalo, iingcali ezininzi azivumelani nenzeka ye-niche brand whiskey engena ngamaxabiso aphezulu. UFan Xin (igama elingumda), ingcali ephezulu kwishishini le-whisky, uthe: Olu hlobo lwemveliso ye-niche akufanele luthengiswe ngexabiso eliphezulu, kodwa bambalwa abantu abaluthengayo ukuba luthengiswa ngexabiso eliphantsi. Mhlawumbi icala le-brand licinga kuphela ukuba lingathengiswa kuphela ngexabiso eliphezulu ukwenzela ukutyalomali kwinqanaba lokuqala kwaye lihlakulele imarike. ube nethuba.
Nangona kunjalo, uLiu Rizhong ukholelwa ukuba akunakwenzeka ukuhlawula i-whisky enjalo, nokuba kumbono wabasasazi okanye abathengi.
Thatha umzekelo we-whisky ngexabiso le-FOB le-70 yeedola zase-Australia, kwaye irhafu idlule ngaphezu kwe-yuan ye-400. Abarhwebi bewayini kusafuneka benze ingeniso, kwaye ixabiso liphezulu kakhulu. Kwaye akukho minyaka kwaye akukho mali yokunyusa. Ngoku kukho uJohnnie Walker odibanisa kwimarike. Ileyibhile emnyama ye-whisky yi-200 yuan kuphela, kwaye iseyi-brand eyaziwayo. Kwintsimi yewhisky, kubaluleke kakhulu ukukhuthaza ukusetyenziswa ngokukhuthazwa kwebrendi.
UHe Hengyou (igama elingumda), umsasazi wewhiskey, ukwathe: Nokuba likhona na ithuba lentengiso yewhisky kumazwe avelisa iwayini ekwi-niche lisafuna ukuthengiswa kohlobo oluqhubekayo, kwaye ngokuthe ngcembe vumela abathengi babe nokuqonda okuthile kwewhisky kule ndawo yokuvelisa.
Kodwa xa kuthelekiswa newhisky yaseScotch kunye newhisky yaseJapan, kusathatha ixesha elide ukuba iwhisky evela kumazwe avelisa i-niche yamkelwe ngabathengi,” utshilo.UMina, umthengi wotywala okwangumthandi wewhiskey, ukwathe: Mhlawumbi yi-5% kuphela yabathengi abakulungeleyo ukwamkela olu hlobo lwendawo encinci yemveliso kunye newhisky ebiza kakhulu, kwaye kusenokwenzeka ukuba bazama nje abamkeli bokuqala ngokusekwe kwi. umdla. Ukusetyenziswa okuqhubekayo akuyimfuneko.
Umlandeli uXin uphinde wachaza ukuba abathengi abaphambili ekujoliswe kubo kwezo ndawo zokuhlambela iwhisky zigxile kumazwe abo endaweni yokuthengisa ngaphandle, ke ngoko abanikeli ngqalelo ikhethekileyo kwimakethi yokuthumela ngaphandle, kodwa banethemba lokuza eTshayina ukuza kubonisa ubuso babo kwaye ubone ukuba akhona na amathuba. .
Ixesha lokuposa: Mar-22-2022