Kwimeko yokucotha kwesantya sokukhula ngokubanzi kwishishini lebhiya yelizwe lam kwiminyaka yakutshanje kunye nokhuphiswano oluya lusanda kushishino, ezinye iinkampani zebhiya ziqalisile ukuphonononga indlela yophuhliso olunqamlezileyo kunye nokungena kwintengiso yotywala, ukuze ukuphumeza uyilo olwahlukeneyo kunye nokwandisa isabelo semarike.
I-Pearl River Beer: Ulimo lokuqala olucetywayo lokulinywa kotywala
Iqonda imida yophuhliso lwayo, iPearl River Beer yaqala ukwandisa ummandla wayo kwezinye iindawo. Kwingxelo yonyaka ka-2021 esandula kukhutshwa, iPearl River Beer ithe okokuqala ngqa ukuba iyakukhawulezisa ukulinywa kohlobo lotywala kwaye yenze inkqubela phambili.
Ngokwengxelo yonyaka, ngo-2021, iPearl River Beer iya kukhuthaza iprojekthi yotywala, iphonononge iifomathi ezintsha zophuhliso oludibeneyo lweshishini lebhiya kunye neshishini lotywala, kwaye ifezekise ingeniso yentengiso ye-26.8557 yezigidi zeeyuan.
Ibhiya enkulu yase China Resources Beer yabhengeza ngo-2021 ukuba iceba ukungena kwishishini lotywala ngokutyala imali kwiShishini loTywala laseShandong Jingzhi. I-China Resources Beer ithe le ntshukumo ifanelekile kuphuhliso lweshishini olunokubakho lweqela kunye nokwahluka kweepotfoliyo zemveliso kunye nemithombo yengeniso. Isibhengezo se-China Resources Beer savakalisa ikhwelo lokungenwa ngokusemthethweni etywaleni.
U-Hou Xiaohai, i-CEO ye-China Resources Beer, wakha wathi i-China Resources Beer iye yaqulunqa isicwangciso sophuhliso oluhlukeneyo lotywala ngexesha le-"Plani ye-14 yeminyaka emihlanu". Utywala lukhetho lokuqala lwesicwangciso sokwahlukana, kwaye ikwayenye yeenzame ze-China Resources Snow Beer kunyaka wokuqala “we-14th Isicwangciso seminyaka emihlanu”. iqhinga.
KwiSebe leMithombo yaseTshayina, eli ayisosihlandlo sokuqala ukuba lichukumise ishishini lotywala. Ekuqaleni kuka-2018, u-Huachuang Xinrui, i-subsidiary ye-China Resources Group, waba ngumnini-zabelo wesibini omkhulu we-Shanxi Fenjiu notyalo-mali lwe-5.16 yeebhiliyoni zeeyuan. Abaphathi abaninzi be-China Resources Beer bangena kulawulo lwe-Shanxi Fenjiu.
U-Hou Xiaohai ubonise ukuba iminyaka elishumi ezayo iya kuba yiminyaka elishumi yomgangatho wotywala kunye nophuhliso lophawu, kwaye ishishini lotywala liya kungenisa amathuba amatsha ophuhliso.
Ngo-2021, iJinxing Beer Group Co., Ltd. iya kuthatha iarhente yokuthengisa ekhethekileyo yenkulungwane endala yewayini "Funiu Bai", iqonda i-brand-brand kunye nokusebenza kodidi olubini kumaxesha aphantsi kunye namaxesha aphezulu, ithatha inyathelo eliqinileyo leJinxing Beer. Co., Ltd. ukuya kuluntu ngempumelelo ngo-2025.
Ngokwembono yolwakhiwo lwemarike yebhiya, phantsi koxinzelelo olukhulu lokhuphiswano, iinkampani kufuneka zigxile kushishino lwazo olungundoqo. Kutheni zisanda iinkampani ezijolise ekuhlanganiseni iimveliso ezinjengotywala?
I-Tianfeng Securities Research Report ibonise ukuba amandla emarike yoshishino lwebhiya isondele kwi-saturation, imfuno yobuninzi iguqukele kwimfuno yomgangatho, kwaye ukuphuculwa kobume bemveliso sesona sisombululo sizinzileyo sexesha elide kushishino.
Ukongeza, ngokwembono yokusetyenziswa kotywala, imfuno yahluke kakhulu, kwaye utywala besiNtu baseTshayina lusabambe eyona tafile yewayini yabathengi.
Okokugqibela, iinkampani zebhiya zinenye injongo yokufaka utywala: ukwandisa inzuzo. Owona mahluko mkhulu phakathi koshishino lwebhiya notywala kukuba ingeniso yengeniso yahluke kakhulu. Utywala obuphezulu obufana ne-Kweichow Moutai, izinga lenzuzo enkulu linokufikelela ngaphezu kwe-90%, kodwa izinga lengeniso yebhiya limalunga ne-30% ukuya kwi-40%. Kwiinkampani zotywala, ingeniso yengeniso yotywala ephezulu inomtsalane kakhulu.
Ixesha lokuposa: Apr-15-2022