Iwayini ene-alcohol ephantsi, enganelanga ngokwaneleyo ukusela, ngokuthe ngcembe iye yaba yeyona ndlela ithandwayo kubathengi abancinci kwiminyaka yakutshanje.
Ngokwe-CBNData's “2020 Young People’s Alcohol Consumption Report”, iiwayini ezinotywala obusezantsi ezisekwe kwiwayini yeziqhamo/iwayini elungisiweyo zezona zidumileyo phakathi kwabantu abatsha, ngakumbi abasetyhini. Idatha ibonisa ukuba i-66.9% yabasetyhini bakhetha utywala obuphantsi kotywala.
Iwayini engenatywala obuphantsi, nethandwa ngakumbi ngabantu abaselula, ikwanamandla angaqhelekanga okufunxa igolide.
Kwisiqingatha sokuqala salo nyaka, ibrand yewayini ehlwahlwazayo “enkulu okanye elingana nesithoba” igqibe umjikelo wenkxaso-mali okhokelwa liziko lotyalo-mali elaziwayo iDazheng Capital, ngesixa-mali se-100 yezigidi zeeyuan; I-A-share "amashwamshwam isabelo sokuqala" Shanghai Laiyifen.......
Iinkampani zebhiya ezimelwe yiBudweiser (i-Anheuser-Busch InBev etyale imali kuhlobo lotywala obuphantsi “Lanzhou”) nazo ziqalisile ukubeka umbono wazo kumzila wotywala obuphantsi kotywala ukuze zenze imarike eyongezelelekileyo ngaphaya korhwebo olusisiseko lwebhiya. Umkhondo wotywala obuphantsi ube yindawo yokhuphiswano lweemarike ezininzi.
Njengoko izinga lokukhula kweshishini lebhiya licotha, ingxinano yeenkampani ezikhokelayo iya inyukela phezulu, kwaye indlela yokwahlulahlula imarike ibonakala. Iinkampani eziphambili zibophelelekile ukuba zikhawulezise iinzame zazo zokufuna amathuba okwandisa imarike. Intengiso yewayini yotywala obuphantsi ijolise kubathengi abancinci, ngokukhula okuhle okulindelweyo, indawo enkulu yentelekelelo, kunye nemida ephantsi ngokwentelekiso yeemveliso kunye neempawu, ezinokuthi zikhokelele ngokulula kulandelelwaniso lotyalo-mali.
Ngaba utywala obuncinci bungathatha indawo yebhiya?
Ngokwembono yemarike yehlabathi, utywala obuphantsi kotywala buseludidi olucekethekileyo, kwaye isabelo sabo semarike sihlala sisezantsi kuneso samacandelo emveli afana nespirit kunye nebhiya. Nangona kunjalo, ukukhula kotywala obuphantsi kotywala kuzinzile, kwaye ixabiso ngelitha lingaphezulu kwebhiya.
Abanye abantu kolu shishino babonise ukuba iwayini enxilisayo ephantsi, njengokwenyuswa okanye ukutshintshwa kweemveliso zebhiya, inendawo yokusela efanayo kunye nomxholo wotywala ofana nebhiya, kwaye inencasa entsha, incasa etyebileyo, kunye nokungena lula. iimfuno zempilo.
Kwixesha elitsha lokusetyenziswa kwempilo enkulu, imarike yabathengi nayo iye yatshintsha umhlaba. Umkhwa wokusebenzisa abathengi sele uqalile ukutshintsha ukuya kwicala elinempilo. Umkhwa wokusela ngendlela esempilweni sesona sizathu sibalulekileyo sokuba abantu abaninzi ngakumbi nangakumbi bakhethe utywala obunxilisayo.
Kwaye ngokwanda kweebhiya ezinkulu, sinesizathu sokukholelwa ukuba umkhondo wotywala obuphantsi uya kuthandwa kakhulu. Iinkampani ezikhokelayo zebhiya ezizayo ngokuqinisekileyo ziya kungena kulo mzila.
Kodwa okwangoku, ubudlelwane phakathi kotywala obunxilisayo kunye nebhiya ngokuthe ngcembe buthatha indawo, kwaye kusafuneka ukuba butshintshe ngokupheleleyo. Inde indlela ekufuneka uyihambile.
Sinamandla okubonelela ngeebhotile zokuzalisa iiwayini ezahlukeneyo. Ukuba ufuna naziphi na iibhotile zewayini, nceda uqhagamshelane nathi nangaliphi na ixesha, kwaye siya kukubonelela ngeenkonzo ngexesha.
Ixesha lokuposa: Sep-28-2022