Ngomhla we-8 kaFebruwari, i-Carlsberg iya kuqhubeka nokukhuthaza ukuphuhliswa kotywala obunxilisayo, ngenjongo yokuphindaphinda ukuthengisa kwayo, ngokugxininisa ngokukodwa ekuphuhliseni i-market non-alcoholic beer market e-Asia.
Isigebenga sebhiya yaseDenmark sonyusa intengiso yebhiya enganxiliyo kule minyaka imbalwa idlulileyo: Phakathi kobhubhani we-Covid-19, ukuthengisa ngaphandle kotywala kunyuke nge-11% ngo-2020 (yehle nge-3.8% iyonke) kunye ne-17% ngo-2021.
Okwangoku, ukukhula kuqhutywa yiYurophu: Umbindi kunye neMpuma Yurophu yabona ukukhula okukhulu, apho iCarlsberg intengiso yebhiya engeyiyo utywala inyuke nge-19% ngo-2021. I-Russia kunye ne-Ukraine zezona marike ezinkulu zebhiya ezingezotywala e-Carlsberg.
I-Carlsberg ibona ithuba kwimarike yebhiya engeyiyo utywala e-Asia, apho inkampani isandula ukusungula iziselo ezininzi ezingezizo utywala.
Ethetha ngeebhiya ezingenatywala kumnxeba wemivuzo ka-2021 kule veki, ingqonyela yaseCarlsberg uCees 't Hart uthe: “Sijonge ukuqhubeka nomfutho wethu wokukhula olomeleleyo. Siza kwandisa ngakumbi iPotfoliyo yethu yeebhiya ezinganxiliyo kuMbindi naseMpuma Yurophu kwaye sisungule icandelo e-Asiya, sisebenzise iibrendi zethu ezinamandla zasekhaya, iipreyim brand zethu zamazwe ngamazwe ukuphumeza oku. Sijonge ukuphinda kabini ukuthengisa kwethu ngaphandle kotywala .
ICarlsberg ithathe amanyathelo okuqala okwakha ipotifoliyo yayo yaseAsia engenatywala ngokuphehlelelwa kweChongqing Beer engeyotywala eTshayina naseCarlsberg ibhiya engeyotywala eSingapore naseHong Kong.
ESingapore, iye yaphehlelela iinguqulelo ezimbini ezingenatywala phantsi kophawu lweCarlsberg ukubonelela abathengi abanokukhetha incasa eyahlukileyo, kunye neCarlsberg No-Alcohol Pearson kunye neCarlsberg No-Alcohol Wheat Beers zombini ziqulathe ngaphantsi kwe-0.5% yotywala.
Abaqhubi bebhiya engeyiyo utywala e-Asia bayafana naseYurophu. Udidi lwebhiya engeyiyo ubhubhane lwangaphambili lwalusele lukhula phakathi kolwazi lwezempilo olukhula ngexesha lobhubhani we-Covid-19, umkhwa osebenza kwihlabathi liphela. Abathengi bathenga iimveliso ezisemgangathweni kwaye bafuna iindlela zesiselo ezihambelana nendlela yabo yokuphila.
UCarlsberg uthe umnqweno wokungabi natywala yeyona nto yabangela intsomi yokuba kusetyenziswe ibhiya eqhelekileyo, beyibeka njengeyona ndlela ilungileyo.
Ixesha lokuposa: Feb-21-2022