Umkhwa weWhisky utshayela imarike yaseTshayina.
I-Whisky iphumelele ukukhula okuzinzileyo kwimarike yaseTshayina kule minyaka imbalwa idlulileyo. Ngokutsho kwedatha ebonelelwe yi-Euromonitor, iziko lophando elaziwayo, kule minyaka mihlanu idlulileyo, ukusetyenziswa kwe-whisky yaseTshayina kunye nokusetyenziswa kuye kwagcina izinga lokukhula lonyaka le-10.5% kunye ne-14,5% ngokulandelelana.
Kwangaxeshanye, ngokwengqikelelo ye-Euromonitor, iwhisky iya kuqhubeka nokugcina izinga lokukhula “eliphindwe kabini” eTshayina kwiminyaka emihlanu ezayo.
Ngaphambili, i-Euromonitor ikhuphe isikali sokusetyenziswa kwemarike yeemveliso ezinxilisayo zaseTshayina ngo-2021. Phakathi kwabo, izikali zeemarike zeziselo ezinxilisayo, imimoya, kunye ne-whisky zaziyi-51.67 yeebhiliyoni zeelitha, iilitha zeebhiliyoni ze-4.159, kunye ne-18.507 yezigidigidi zeelitha ngokulandelelana. iilitha, iilitha ezingama-3.948 eebhiliyoni, neelitha ezingama-23.552 ezigidi.
Akukho nzima ukubona ukuba xa ukusela okupheleleyo kweziselo ezinxilisayo kunye neziselo ezinxilisayo kubonisa ukuhla, iwhisky isawugcina umkhwa wokukhula okuzinzileyo ngokuchasene nentsingiselo. Iziphumo zophando zeshishini lewayini zakutsha nje ezisuka eMzantsi China, eMpuma China kunye nezinye iimarike nazo ziwuqinisekisile lo mkhwa.
“Ukukhula kwewhisky kule minyaka yakutshanje kucace kakhulu. Ngo-2020, singenise iikhabhathi ezimbini ezinkulu (i-whisky), eziphindwe kabini ngo-2021. Nangona lo nyaka uchaphazeleke kakhulu ngokusingqongileyo (awukwazi ukuthengiswa kwiinyanga eziliqela), (yenkampani yethu Umthamo we-whisky) usenokuba ufana ne kunyaka ophelile." UZhou Chuju, umphathi jikelele we-Guangzhou Shengzuli Trading Co., Ltd., ongene kwishishini le-whisky ukusukela ngo-2020, uxelele ishishini lewayini.
Omnye umrhwebi wewayini yaseGuangzhou ubandakanyeka kwishishini elineentlobo ezininzi zewayini yesosi, iwiski, njl. njl. wathi iwayini yesosi iya kuba shushu kwimarike yaseGuangdong ngo-2020 nango-2021, kodwa ukupholisa kwewayini yesosi ngo-2022 kuya kwenza abathengi abaninzi bewayini bajike. kwiwiski. , eye yandisa kakhulu ukusetyenziswa kwe-whisky ephakathi ukuya phezulu. Uphambukise uninzi lwezixhobo zangaphambili zeshishini lewayini ye-sauce kwi-whisky, kwaye ulindele ukuba ishishini le-whisky lenkampani liza kufikelela kukukhula kwe-40-50% ngo-2022.
Kwimarike yeFujian, iwhisky nayo yagcina isantya sokukhula ngokukhawuleza. “IWhisky kwimarike yaseFujian ikhula ngokukhawuleza. Ngaphambili, iwhisky nebranti bezithatha i10% kunye ne90% yentengiso, kodwa ngoku zithatha 50% nganye,” utshilo uXue Dezhi, usihlalo weFujian Weida Luxury Famous Wine.
Imakethi yeDiageo yeFujian izakukhula ukusuka kwi-80 yezigidi ngo-2019 ukuya kwi-180 yezigidi ngo-2021. Ndiqikelela ukuba iya kufikelela kwi-250 yezigidi kulo nyaka, ukukhula ngonyaka okungaphezulu kwe-50%. UXue Dezhi naye ukhankanyile.
Ukongeza kokunyuka kweentengiso kunye neentengiso, ukunyuka kwe "Red Zhuan Wei" kunye nemivalo ye-whisky nayo iqinisekisa imarike ye-whisky eshushu eMzantsi China. Inani labathengisi be-whisky eMzantsi China batsho ngamxhelo mnye ukuba ngoku eMzantsi China, inani labathengisi be "Red Zhuanwei" lifikelele kwi-20-30%. "Inani le-whisky bars eMzantsi China likhule kakhulu kule minyaka idlulileyo." UKuang Yan, umphathi jikelele weGuangzhou Blue Spring Liquor Co., Ltd., uthe. Njengenkampani eyaqala ukungenisa iwayini kumazwe angaphandle ngeminyaka yoo-1990 kwaye ikwalilungu le “Red Zhuanwei”, iye yajongisa ingqalelo yayo kwiwhiskey ukusukela kulo nyaka.
Iingcaphephe zeshishini lewayini zifumene kolu vavanyo ukuba iShanghai, iGuangdong, iFujian kunye nezinye iindawo eziselunxwemeni isezezona ntengiso ziphambili kunye “neentloko zeebhulorho” kubathengi be-whisky, kodwa umoya wokusetyenziswa kwewhiskey kwiimarike ezifana neChengdu neWuhan uya usomelela ngokuthe ngcembe, kwaye abathengi ezinye iindawo sele ziqalisile ukuBuza ngewhiskey.
“Kwiminyaka emibini edlulileyo, umoya wewhiskey eChengdu uye womelela ngokuthe ngcembe, kwaye bambalwa abantu abathathe inyathelo lokubuza (iwhisky) ngaphambili.” utshilo uChen Xun, umseki weDumeitang Tavern eChengdu.
Ukusuka kwidatha kunye nombono wentengiso, iwhisky iphumelele ukukhula ngokukhawuleza kule minyaka mithathu idlulileyo ukusukela ngo-2019, kwaye ukwahluka kwemeko yokusetyenziswa kunye nokusebenza kweendleko eziphezulu zezona zinto ziqhuba oku kukhula.
Emehlweni abangaphakathi kwishishini, okwahlukileyo kwimida yezinye iziselo ezinxilisayo ngokwemeko yokusetyenziswa, iindlela zokusela i-whisky kunye neemeko zahluke kakhulu.
“IWhisky yenzelwe umntu kakhulu. Unokukhetha i-whisky efanelekileyo kwindawo efanelekileyo. Unokongeza umkhenkce, wenze ii-cocktails, kwaye ifanelekile kwiindawo ezahlukeneyo zokusela ezifana neziselo ezicocekileyo, iibha, iindawo zokutyela kunye neecuba. Whisky Branch of Shenzhen Alcohol Industry Association uSihlalo Wang Hongquan uthe.
Akukho meko yokusetyenziswa okuzinzileyo, kwaye umthamo wotywala unokuncitshiswa. Ukusela kulula, akunaxinzelelo, kwaye kuneendlela ezahlukeneyo zokusela. Wonke umthandi unokufumana incasa kunye nevumba elimfanelayo. Ayinakwenzeka kwaphela.” ULuo Zhaoxing, umphathi wentengiso weSichuan Xiaoyi International Trading Co., Ltd.
Ukongeza, ukusebenza kweendleko eziphezulu kukwayinto ekhethekileyo ye-whisky. “Inxalenye enkulu yesizathu sokuba iwhisky idume kangaka kukusebenza kwayo ngeendleko eziphezulu. Ibhotile ye-750ml yemveliso ye-brand yeminyaka eyi-12 ubudala ithengisa ngaphezulu kwe-yuan engama-300 kuphela, ngelixa utywala obuyi-500ml beminyaka efanayo buxabisa ngaphezu kwe-800 ye-yuan okanye nangaphezulu. Iseyi-brand engeyiyo inqanaba lokuqala.” Xue Dezhi uthe.
Into eqaphelekayo kukuba kwinkqubo yokunxibelelana neengcaphephe zeshishini lewayini, phantse wonke umsasazi kunye neengcali zisebenzisa lo mzekelo ukucacisela iingcaphephe zeshishini lewayini.
Ingqiqo esisiseko yokusebenza kwexabiso eliphezulu lewhiskey kukuxinana okuphezulu kweebrendi zewhisky. “Iimpawu zeWhisky zigxile kakhulu. Kukho ngaphezu kwe-140 iidistilleries eSkotlani kunye nangaphezulu kwama-200 ehlabathi. Abathengi banolwazi oluphezulu ngebrendi. ” UKuang Yan uthe. “Eyona nto iphambili ekuphuhliseni udidi lwewayini yinkqubo yophawu. IWhiskey inophawu oluqinileyo, kwaye ubume bemarike buxhaswa lixabiso lebrendi. U-Xi Kang, umlawuli olawulayo we-China Non-staple Food Circulation Association, naye uthe.
Nangona kunjalo, phantsi kwemeko yophuhliso loshishino lwewhiskey, umgangatho wewhiskey ophakathi kunye namaxabiso aphantsi usenokwamkelwa ngabathengi.
Xa kuthelekiswa neminye imimoya, iwhisky inokuba lolona didi luneyona ndlela icacileyo yolutsha. Abanye abantu kolu shishino baxelele ishishini lewayini ukuba kwelinye icala, iimpawu ezininzi zewhiskey zihlangabezana neemfuno zangoku zokusetyenziswa kwesizukulwana esitsha solutsha olusukela ubuntu kunye nokuthambekela; .
Ingxelo yemarike ikwaqinisekisa eli nqaku lemarike yewhiskey. Ngokweziphumo zophando zeengcaphephe zeshishini lewayini ezivela kwiimarike ezininzi, uluhlu lwexabiso lwe-300-500 yuan luselona xabiso liqhelekileyo lokusetyenziswa kwewiski. "Uluhlu lwamaxabiso e-whisky lusasazwa ngokubanzi, ngoko ke abathengi abaninzi banokufikelela." I-Euromonitor nayo yathi.
Ukongeza kubantu abatsha, abantu abakubudala obuphakathi abanexabiso eliphezulu nabo lelinye iqela eliqhelekileyo labathengi be-whisky. Ngokwahlukileyo kwingqiqo yokutsala abantu abatsha, umtsalane wewhiskey kolu didi ikakhulu ulele kwiimpawu zayo zemveliso kunye neempawu zemali.
Izibalo ezivela kwi-Euromonitor zibonisa ukuba iinkampani ezintlanu eziphezulu kwisabelo semarike ye-whisky yaseTshayina yiPernod Ricard, Diageo, Suntory, Eddington, kunye neBrown-Forman, kunye nezabelo zemarike ze-26.45%, 17.52%, 9.46%, kunye ne-6.49% ngokulandelanayo. , 7.09%. Kwangaxeshanye, i-Euromonitor iqikelela ukuba kule minyaka imbalwa izayo, ukukhula kwexabiso elipheleleyo lokungeniswa kweemarike zewhiskey yaseTshayina kuya kuba negalelo ikakhulu yiScotch whisky.
Iwhiskey yeScotch ngokungathandabuzekiyo ngoyena mntu uphumeleleyo kulo mjikelo wokuthanda iwhisky. Ngokwedatha evela kwiScotch Whisky Association (SWA), ixabiso lokuthumela ngaphandle kweScotch whisky kwimarike yaseTshayina liya kunyuka nge-84.9% ngo-2021.
Ukongeza, iwhisky yaseMelika kunye neJapan nayo yabonisa ukukhula olomeleleyo. Ngokukodwa, u-Riwei ubonise indlela yophuhliso enamandla edlula yonke imboni ye-whisky kwiitshaneli ezininzi ezifana nokuthengisa kunye nokutya. Kule minyaka mihlanu idlulileyo, ngokomthamo wentengiso, izinga lokukhula konyaka likaRiwei lisondele kuma-40%.
Kwangaxeshanye, i-Euromonitor ikwakholelwa ukuba ukukhula kwewhisky e-China kule minyaka mihlanu izayo kusenethemba kwaye kunokufikelela kwiqondo lokukhula kwenani eliphindwe kabini ngonyaka. I-whisky ye-malt enye yi-injini yokukhula kwentengiso, kwaye ukukhula kwentengiso ye-whisky ephezulu kunye ne-ultra-high-end nayo iya kwanda. Phambi kweemveliso ezisezantsi kunye neziphakathi.
Kulo mongo, abaninzi abangaphakathi kwishishini balindele izinto ezintle kwikamva lemarike yewhiskey yaseTshayina.
“Okwangoku, umqolo wokusetyenziswa kwewhiskey ngabantu abaneminyaka engama-20 ubudala. Kwiminyaka eli-10 ezayo, ngokuthe ngcembe ziya kukhula zibe yeyona nto iphambili eluntwini. Xa esi sizukulwana sikhula, amandla okusebenzisa iwhisky aya kuphawuleka ngakumbi. ” Wang Hongquan wahlalutya.
“IWhisky isenendawo enkulu yophuhliso, ngakumbi kwizixeko ezikumgangatho wesithathu nowesine. Mna ngokwam ndinethemba elikhulu malunga nekamva lophuhliso lwemimoya eTshayina. ” Utshilo uLi Youwei.
"I-Whisky iya kuqhubeka ikhula kwixesha elizayo, kwaye inokwenzeka ukuba iphindwe kabini kwiminyaka emihlanu." UZhou Chuju naye uthe.
Kwangaxeshanye, uKuang Yan wahlalutya ukuba: “Kumazwe angaphandle, iivenkile zewayini ezaziwayo ezifana neMacallan kunye neGlenfiddich zandisa umthamo wazo wemveliso ukuze ziqokelele amandla kwiminyaka eli-10 okanye engama-20 ezayo. Kukwakho i-capital eninzi e-China eqala ukubeka phezulu, njengokufunyanwa kunye nokuthatha inxaxheba kolingano. Abavelisi abaphezulu. I-capital inemvakalelo ebukhali yokuvumba kwaye inefuthe lophawu kuphuhliso lwamashishini amaninzi, ke ndinethemba elikhulu malunga nophuhliso lwewhiskey kule minyaka ili-10 izayo. "
Kodwa kwangaxeshanye, abanye abantu kwishishini bayathandabuza malunga nokuba imarike yewhiskey yangoku yaseTshayina ingaqhubeka nokukhula ngokukhawuleza.
UXue Dezhi ukholelwa ukuba ukusukela iwhisky ngenkunzi kusafuna uvavanyo lwexesha. “IWhisky iseludidi olufuna ixesha lokuzinza. Umthetho waseSkotlani umisela ukuba iwhisky kufuneka ibe neminyaka emi-3 ubuncinane, kwaye kuthatha iminyaka eli-12 ukuba iwhisky ithengiswe ngexabiso le-yuan ezingama-300 emarikeni. Ingakanani inkunzi enokulinda ixesha elide kangaka? Ngoko linda ubone.”
Kwangaxeshanye, izinto ezimbini ezenzekayo ngoku ziye zabuyisa umdla wewhisky kancinci. Kwelinye icala, izinga lokukhula kokuthengwa kwewhisky kumazwe angaphandle liye lehla ukusukela ekuqaleni kwalo nyaka; kwelinye icala, kwiinyanga ezintathu ezidlulileyo, iimpawu ezimelwe yiMacallan kunye neSuntory zibone amaxabiso ehla.
“Imeko-bume jikelele ayilunganga, usetyenziso luyathotywa, imarike ayinakuzithemba, kwaye nonikezelo lungaphezulu kwemfuno. Ke ngoko, ukusukela kwiinyanga ezintathu ezidlulileyo, amaxabiso eemveliso ezinamaxabiso aphezulu ahlengahlengiswe. ” Wang Hongquan uthe.
Kwikamva lemarike yewhiskey yaseTshayina, ixesha sesona sixhobo sokuvavanya zonke izigqibo. Iza kuya phi iwhiskey eTshayina? Abafundi kunye nabahlobo bamkelekile ukuba bashiye izimvo.
Ixesha lokuposa: Nov-19-2022