Imo ye-whisky ikhukulisa imakethi yaseTshayina.
I-whisky iphumelele ukukhula okuthe tye kwintengiso yaseTshayina kule minyaka imbalwa idlulileyo. Ngokwedatha ebonelelwe ngu-Euromonitor, iziko elaziwayo zophando, kule minyaka mihlanu idlulileyo, ukusebenzisa i-Whiskey yaseTshayina kunye nokusetyenziswa kwe-China kunye nokusetyenziswa kwe-China kunye nokusetyenziswa kwe-6.5% ne-14.5%, ngokulandelelana.
Kwangelo xesha, ngokokuqikelela kwe-Euromorile, iWhiskey iya kuqhubeka nokugcina iqondo lokukhula kwe "distory" enamanani e-China kule minyaka mihlanu izayo.
Ngaphambili, umgcini-e-Euromonitor wakhupha isikali sokusetyenziswa kwemakethi ye-China. Iilitha, iintsuku ezingama-3.948 zeelitha, kunye neelitha ezingama-23,552 zeeligidi.
Akunzima ukubona ukuba xa usityholo lupheleleyo lotywala kunye nemimoya ibonisa indlela esezantsi, iWhiskey isagcina imeko yokukhula okuqinisekileyo ngokuchasene nemeko. Imveliso yophando yakutshanje yoMzantsi Afrika ivela eMzantsi China, eMpuma China kunye nezinye iimarike ziye zaqinisekisa le meko.
"Ukukhula kweWhiskey kwiminyaka yakutshanje. Ngo-2020, sangenisa iikhabhathi ezimbini ezinkulu (i-whisky), eziphindwe kabini ngonyaka wama-2021. Nangona kulo nyaka uchaphazeleke kakhulu yindawo engqongileyo ((ingenakuthengiswa iinyanga ezininzi), (inkampani yethu ye-whisky) isenokuba njalo kunyaka ophelileyo. " Zhou Chuju, Umphathi Jikelele weGuangzhou Shengzuli orhwebo ukusukela ngo-2020, uxelele ishishini le wayini.
Omnye umthengisi we wayini ye-Guangzhou obandakanyeka kwishishini le-super ye wayini, iWhiskey, njl njl. , ewonyuke kakhulu ukusetyenziswa kwe-whisky ephakathi. Uphelise uninzi lwezixhobo zangaphambili zeshishini le-sanew kwi-whisky, kwaye ulindele ukuba ishishini leNkampani iWhiskey liya kufezekisa ukukhula kwe-40-50% ngo-2022.
Kwimarike yaseFujian, iWhiskey iphinde yagcina inqanaba lokukhula ngokukhawuleza. I-Whiskey kwimarike ye-funjaan ikhula ngokukhawuleza. Kwixa elidlulileyo, iWhiskey kunye neBrandy ibalelwa kwi-10% ne-90% yentengiso, kodwa ngoku i-akhawunti nganye ye-50%, uSihlalo weFujian Weida iwayini.
"Imakethi ye-fugeo ye-fujian iya kukhula ukusuka kwizigidi ezingama-80 ngo-2019 ukuya kwi-180 yezigidi ngonyaka ka-2021. Ndiqikelela ukuba iya kufikelela kwi-250 yezigidi kulo nyaka, ngokusisiseko kukukhula konyaka ngaphezulu kwe-50%." I-xue dezhi ikhankanyiwe.
Ukongeza kokunyuswa kwentengiso kunye nokuthengisa, ukunyuka kwe "i-hutuan ye-whohuan ye-whuan ye-zhuan" kunye nemivalo ye-whisky iqinisekisa kwakhona imarike ye-whisky eshushu eMzantsi. Inani labathengisi be-whisky eMzantsi China ngaphandle kwaloo nto ikwi-South China, i-chie zhuwei "i-10-30% ifikelele kwi-20-30%. "Inani lemiba yeWhisky eMzantsi China ikhule kakhulu kwiminyaka yakutshanje." Kuang Yan, general manager of Guangzhou Blue Spring Liquor Co., Ltd., said. Njengenkampani eqalayo yokungenisa i-Wines ngo-1990s kwaye ikwalilungu "le-zhuweii", iguqukele kwi-whisky ukusukela kulo nyaka.
Iingcali zeshishini ze wayini ezifumaneka kolu hlolo ukuba uShanghai, i-Guangdong, iFujian kunye ne-Whidgead Sermors "i-whidgeads" ka-Whidgey "i-Whidy Portors" i-Whidgey Ritter, kwaye abathengi kwezinye iindawo sele beqalisile ukubuza malunga ne-whisky.
Kule minyaka mibini idlulileyo, imeko ye-whisky e-chengdu iyomelele, kwaye bambalwa abantu abathabatha inyathelo lokuqala lokubuza (i-whisky) ngaphambili. Utshilo uChen Xun, ongumsunguli weDumetang Tavern eChengdu.
Ukusuka kwi-day kunye nembono yentengiso, iWhiskey iphumelele ukukhula ngokukhawuleza kule minyaka mithathu idlulileyo ukusukela ngo-2019, kunye nokwahluka kweemeko zokusetyenziswa kunye nokusebenza kweendleko eziphambili zezinto eziphambili zokuqhuba.
Emehlweni amashishini abenzi bomishishino, ngokwahlukeneyo ekusikeni kolunye utywala otywala ngokubhekisele kwi-meko yokusebenzisa, iindlela zokusela i-whiskey kunye neemeko zahlukile kakhulu.
"I-whisky ibekekile. Ungayikhetha i-whiskey elungileyo kwindawo elungileyo. Unokongeza i-ice, yenza i-gocktails, kwaye ikwafanelekile kwimifanekiso eyahlukeneyo yokusetyenziswa njengeziselo ezicocekileyo, imivalo, iivenkile zokutyela, kunye ne-cigars. " I-whiskey isebe leShenzhen Southweli yotywala uWang Hongquan uthe.
"Akukho meko yokusetyenziswa kwezinto, kwaye umxholo wotywala unokuncitshiswa. Ukusela kulula, kuxinekile, kwaye kunezitayile ezahlukeneyo. Wonke umntu othanda naye unokufumana incasa nevumba elibe limfanele. Ihleliwe kakhulu. " I-Luo Zhaoxing, umphathi wentengiso weSichuan Xiaian Xiaoyi Enternational Couiaoyi.
Ukongeza, ukusebenza kweendleko eziphezulu kukwanalo i-whisky. "Inxalenye enkulu yesizathu sokuba i-whisky ithandwa kakhulu kukusebenza kwawo okusebenzayo. Ibhotile ye-750ml yeemveliso zeminyaka eli-12 ubudala ithengisa kuphela ngaphezulu kwama-300 Yuan, ngelixa utywala obungaphezulu kwe-500ml xabisa ngaphezulu kwe-800 yuan okanye nangaphezulu. Iseyinto engu-bier engaphambi kwe-tier. " Xue dezhi uthethe.
I-phenomeno efanelekileyo kukuba kwinkqubo yokunxibelelana neengcali ze-shishini ye wayini, phantse wonke umsasazi kwaye ugqirha usebenzisa lo mzekelo ukuchaza iingcali zeli wine.
I-Logic engaphantsi kwe-whisky yeendleko eziphezulu ze-whisky yeyona nto iphambili kwi-whiskey rands. "Iimpawu ze-whisky zigxile kakhulu. Zingaphezulu kwe-140 ii-deiilleriels eScotland kwaye zingaphezulu kwe-200 ezikhulu kwihlabathi. Abathengi banolwazi oluphezulu lophawu. " Kuang Yan yatsho. "Inqaku eliphambili lokuphuhliswa kodidi lwewayini yinkqubo ye-Brand. I-whiskey inophawu oluqinileyo lwe-frieb, kwaye isakhiwo sentengiso sixhaswa ngexabiso le-brand. " Xi Kang, UMlawuli oLawulayo we-China ongenakukutsalwa kukudibana kombutho wokujikeleza ukutya okutyintiweyo, kwatsho njalo.
Nangona kunjalo, phantsi kwenqanaba lophuhliso lomzi mveliso we-whisky, umgangatho weempungutye eziphakathi kunye nexabiso eliphantsi lisenokubonwa ngabathengi.
Xa kuthelekiswa neminye imimoya, iWhiskey inokuba ludidi oluphathelele phambili olona lolutsha. Abanye abantu abakule mpahla baxelele ishishini le wayini ukuba kwelinye icala, iimpawu ezininzi ze-whiskey zihlangabezana nezidingo ezikhoyo zangoku zesizukulwana esitsha sabantu abasukela ubuntu kunye nokuzithoba; .
Impendulo yentengiso ikwaqinisekisa le nqaku lemarike yeWhiskey. Ngokweziphumo zophando lweengcali zeshishini zewayini kwiimarike ezininzi, uluhlu lwamaxabiso ezi-300-500 yuan luseluluhlu lwamaxabiso e-wiskey. "Uluhlu lwamaxabiso lwe-whisky lusasazwe ngokubanzi, ngoko uninzi lwabathengi banokulifumana." I-Euromorite ikwatsho.
Ukongeza kubantu abancinci, i-Age-Age-Aged-Net-Net-Nettle-Ittle-Ages ye-Ages yelinye iqela labathengi abaphambili le-whisky ye-whisky. Ukwahluka kwi-Logic yokutsala abantu abancinci, ukutsala umdla weWhiskey kule klasi ikakhulu kulele kwiimpawu zayo zemveliso kunye neempawu zezezimali.
Iinkcukacha-manani ezivela kwi-EROmomonitor zibonisa ukuba iinkampani ezintlanu eziphambili zentengiso ye-Whisnod zikrithi, i-Diageo, i-Dageo, i-Edding-Marden, i-Edding-Ands, i-6.46%, kunye ne-6.46% ngokwahlukeneyo. , 7.09%. Kwangelo xesha, umgcini-e-Euromonitor uxela kwangaphambili ukuba kwiminyaka embalwa ezayo, ukukhula kwexabiso elipheleleyo le-Whiskey yase China Whiskey Shumers kuya kuba negalelo kwi-scotch whiskey.
I-Scotch Whiskey ngokungathandabuzekiyo lolona wimi lukhulu kulo mjikelo we-whisky raze. Ngokwedatha evela kuMbutho weScotch Whisky (i-SWA), ixabiso lokuthumela kwelinye ilizwe le-Scotch Whiskey kwimarike yaseTshayina iya kunyuka ngama-84.9% ngonyaka wama-2021.
Ukongeza, iWhiskey yaseMelika kunye neJapan ikwabonise ukukhula okuqinileyo. Ngokukodwa, i-riwei ibonakalise imeko eqinileyo yophuhliso ekude kakhulu nomzi mveliso we-whisky kwi-whisky kwiindlela ezininzi ezifana nokuthengisa kunye nokutya. Kule minyaka mihlanu idlulileyo, ngokwevolumu yentengiso, i-riwei's riveraund yokukhula konyaka isondele kwi-40%.
Kwangelo xesha, u-Euromomonimolowomlomo ukwakholelwa ukuba ukukhula kweWhiskey eTshayina kule minyaka mihlanu izayo kusaqhubeka nethemba kwaye kunokufikelela kwinqanaba lokukhula eliphindwe kabini ngonyaka. I-MALT YAMALWY YAMA-MLY yinjini yokukhula kwentengiso, nokukhula okuthengiswayo kwesiphelo esiphezulu kunye ne-ultra-figh-figh ephezulu ye-Wighkey iyakonyuka. Ngaphambi kokuphela kokuphela kunye neemveliso eziphakathi.
Kule meko, abasebenzi abaninzi beshishini balindelo olululo lwekamva lentengiso yeWhiskey yaseTshayina.
Okwangoku, umqolo we-whiskey isebenzisa abantu abaneminyaka engama-20 ubudala. Kule minyaka ilishumi izayo, ngokuthe ngcembe baya kukhula kube yeyona nto iphambili kuluntu. Xa esi sizukulwana sikhula, amandla osetyenziso eWhiskey aya kuba cala. Wang hongquan hlaziywe.
"I-whiskey isenegumbi elininzi lokuphuhlisa, ngakumbi kwizixeko zesithathu kunye neyesine. Ndinethemba elikhulu kakhulu malunga nophuhliso lwexesha elizayo lomoya eTshayina. " I-LI Yoi.
"I-whisky iya kuqhubeka ikhula kwixesha elizayo, kwaye iyancwina kabini malunga neminyaka emihlanu." UZhou Chuju naye watsho.
Kwangelo xesha, uKuang Yan wahlalutya loo: Kukwakhona nemali enkulu eTshayina eqala ukuhambisa phezulu, njengokufumana inxaxheba kunye nokuthatha inxaxheba kwenxaxheba. Abavelisi abaphezulu. Imali enkulu inemozulu enomdla kakhulu yevumba kwaye inefuthe lemiqondiso kuphuhliso lwamashishini amaninzi, ngoko ndinethemba lokuphuhlisa i-whisky kwiminyaka eli-10 ezayo. "
Kodwa kwangaxeshanye, abanye abantu abakwishishini bayathandabuza malunga nokuba imakethi ye-Whiskey yaseTshayina inokuqhubeka nokukhula ngokukhawuleza.
U-xue dezhi ukholelwa ukuba ukufuna i-whisky ngemali eyinkunzi kusafuna uvavanyo lwexesha. "I-whisky isengudidi olufuna ixesha lokuhlala. Umthetho waseScotland ucacisa ukuba i-whiskey kufuneka ihlupheke iminyaka emi-3, kwaye ithatha iminyaka eli-12 ye-whisky ukuba ithengiswe ngexabiso lama-300 yuan kwintengiso. Ingakanani imali enokulinda ixesha elide? Ndilinde kwaye ubone. "
Kwangelo xesha, izinto ezimbini zangoku ze-phenomena ziye zazisa inzondelelo ye-whisky emva. Kwelinye icala, inqanaba lokukhula kwempahla yeWhisky linciphile ukusukela ekuqaleni kwalo nyaka; Kwelinye icala, kwiinyanga ezintathu ezidlulileyo, ii-rands ezimelwe nguMacallan kunye ne-sunitory zibone amaxabiso ehla.
"Indawo yethu ayilunganga, ukusetyenziswa kuyaphoswa, intengiso ayibangazi ukuzithemba, kwaye ukuhanjiswa kungaphezulu kwemfuno. Ke ngoko, ukusukela kwiinyanga ezintathu ezidlulileyo, amaxabiso e-brand aneepremiyamu eziphezulu ahlengahlengiswa. " Wang Hongquan.
Ngekamva lemakethi yeWhiskey yaseTshayina, ixesha lesona sixhobo silungileyo sokuvavanya zonke izigqibo. Iphi i-whiskey ihamba phi e China? Abafundi kunye nabahlobo bamkelekile ukuba bayeke izimvo.
IXESHA LOKUQALA: UNv-19 ukuya ku-1522