Ukuthengiswa kweenkampani zebhiya ngokubanzi kubuyiselwe kwikota yesithathu, kwaye uxinzelelo lweendleko zempahla ekrwada kulindeleke ukuba lube lula.

Kwikota yesithathu, imakethi yebhiya yasekhaya ibonise indlela ekhawulezayo yokuchacha.

Ngentsasa ye-27 ka-Okthobha, iBudweiser Asia Pacific yabhengeza iziphumo zayo zekota yesithathu. Nangona impembelelo yobhubhani ingekapheli, zombini iintengiso kunye nengeniso kwimarike yaseTshayina ziye zaphuculwa kwikota yesithathu, ngelixa iTsingtao Brewery, iPearl River Beer kunye nezinye iinkampani zebhiya zasekhaya eziye zavakalisa iziphumo ngaphambili ziye zafumana ukubuyiswa kweentengiso kwintengiso. ikota yesithathu yacaca ngakumbi

Ukuthengiswa kweenkampani zebhiya kuthatha kwikota yesithathu

Ngokwengxelo yezemali, iBudweiser Asia Pacific izuze ingeniso ye-US $ 5.31 yezigidigidi ukusuka ngoJanuwari ukuya kuSeptemba 2022, ukunyuka konyaka-ngonyaka kwe-4.3%, inzuzo ye-US $ 930 yezigidi, ukwanda kwe-8.7% unyaka nonyaka, kunye nokukhula kokuthengiswa kwekota enye ye-6.3% kwikota yesithathu. enxulumene nesiseko esiphantsi ngexesha elifanayo. Ukusebenza kwemarike yaseTshayina kushiyeke emva kweemarike zaseKorea naseIndiya. Kwiinyanga ezilithoba zokuqala, umthamo wokuthengisa kunye nengeniso yemarike yaseTshayina yehla nge-2.2% kunye ne-1.5%, ngokulandelanayo, kwaye ingeniso nge-hectoliter yenyuka ngo-0.7%. UBudweiser wachaza ukuba esona sizathu siphambili kukuba lo bhubhani uchaphazele iindawo ezinkulu zoshishino ezifana noMntla-mpuma weTshayina, uMntla weTshayina kunye noMntla-ntshona weChina, kwaye uchaphazele ukuthengiswa kwee-nightclub zendawo kunye neeresityu.

Kwisiqingatha sokuqala sonyaka, umthamo wentengiso kunye nengeniso ye-Budweiser Asia Pacific imarike yaseTshayina yehle nge-5.5% kunye ne-3.2% ngokulandelanayo. Ngokukodwa, umthamo wokuthengisa wekota enye kunye nengeniso yemarike yaseTshayina kwikota yesibini yehla nge-6.5% kunye ne-4.9% ngokulandelanayo. Nangona kunjalo, njengoko impembelelo yobhubhane iyancipha, imarike yaseTshayina iphinda ibuyele kwikota yesithathu, kunye neentengiso zekota enye zonyuka nge-3.7% ngonyaka, ngelixa ingeniso inyuke nge-1.6%.

Kwangelo xesha, ukuthengiswa kweenkampani zebhiya zasekhaya kwakubonakala ngakumbi.

Ngobusuku be-26 ka-Okthobha, iTsingtao Brewery nayo yazisa ingxelo yayo yekota yesithathu. Ukususela ngoJanuwari ukuya kuSeptemba, iTsingtao Brewery izuze ingeniso ye-29.11 yeebhiliyoni zeeyuan, inyuke nge-8.7% unyaka nonyaka, kunye nenzuzo eyi-4.27 yeebhiliyoni zeeyuan, ukwanda kwe-18.2% unyaka nonyaka. Kwikota yesithathu, ingeniso yeTsingtao Brewery yayiyi-9.84 yeebhiliyoni zeeyuan. , ukwanda kwe-16% unyaka nonyaka, kunye nengeniso ye-1.41 yebhiliyoni ye-yuan, ukwanda kwe-18,4% unyaka nonyaka. Umthamo wokuthengisa weTsingtao Brewery kwiikota ezintathu zokuqala unyuke nge-2.8% ngonyaka. Umthamo wentengiso ye-brand ephambili ye-Tsingtao Beer ifikelele kwi-3.953 yezigidi zeekhilolitha, ukunyuka konyaka-ngonyaka kwe-4.5%; umthamo wentengiso phakathi ukuya phezulu-phezulu kunye neemveliso ngaphezu 2.498 yezigidi zeekhilolitha, ukwanda 8.2% unyaka nonyaka, kunye 6.6% xa kuthelekiswa nesiqingatha sokuqala sonyaka. Kukho ulwando olungakumbi.

I-Tsingtao Brewery iphendule ukuba kwiikota ezintathu zokuqala, yoyisa impembelelo yobhubhani kwezinye iindawo zokutya zasekhaya, ii-nightclub kunye nezinye iimarike, kwaye yamkela iimodeli ezintsha zokuthengisa, ezifana nokuhlelwa kwe "Tsingtao Beer Festival" kunye ne-bistro "TSINGTAO 1903". Ibha yebhiya yaseTsingtao”. I-Tsingtao Brewery ineethaveni ezingaphezulu kwama-200, kwaye ihlola imarike yasekhaya nezangaphandle ngokukhawulezisa ukufunyanwa kwayo ekusetyenzisweni kwayo. Kwangaxeshanye, ikhuthaza ukukhula komsebenzi ngokuphuculwa kwesakhiwo semveliso kunye nokunciphisa iindleko kunye nokuphucula ukusebenza kakuhle.

Ukususela ngoJanuwari ukuya kuSeptemba, iZhujiang Beer izuze ingeniso ye-4.11 yeebhiliyoni zeeyuan, ukunyuka konyaka-ngonyaka nge-10.6%, kunye nengeniso ye-570 yezigidi zeeyuan, ukwehla konyaka-ngonyaka nge-4.1%. Kwikota yesithathu, ingeniso ye-Zhujiang Beer inyuke nge-11.9%, kodwa inzuzo yenzuzo yawa ngo-9.6% , kodwa ukuthengiswa kweemveliso eziphezulu kwiinyanga ezilithoba zokuqala kwanda ngo-16.4% ngonyaka. Isibhengezo seziphumo zekota yesithathu ye-Huiquan Beer yabonisa ukuba kwiinyanga ezisithoba zokuqala, iphumelele ingeniso yokusebenza ye-550 yezigidi zeeyuan, ukunyuka konyaka-ngonyaka nge-5.2%; ingeniso eshiyekileyo yayizizigidi ezingama-49.027 zeeyuan, ukwanda konyaka-ngonyaka ngama-20.8%. Phakathi kwazo, ingeniso kunye nengeniso eseleyo kwikota yesithathu inyuke nge-14.4% kunye ne-13.7% unyaka nonyaka.

Kwisiqingatha sokuqala salo nyaka, ngenxa yempembelelo yobhubhane, ukusebenza kweenkampani ezinkulu zebhiya ezifana ne-China Resources Beer, i-Tsingtao Beer, kunye ne-Budweiser Asia Pacific zachatshazelwa ngamanqanaba ahlukeneyo. Yathi imarike ibonisa i-V-shape kwaye ayilindelekanga ukuba ibe nefuthe elibalulekileyo kwimarike yebhiya. Ngokwezibalo ezivela kwi-National Bureau of Statistics, imveliso yebhiya yaseChina ngoJulayi nango-Agasti ka-2022 iya kunyuka nge-10.8% kunye ne-12% ngonyaka, kwaye ukuchacha kuyacaca.

Yintoni impembelelo yezinto zangaphandle kwimarike?

I-Tsingtao Brewery iphendule ukuba kwiikota ezintathu zokuqala, yoyisa impembelelo yobhubhani kwezinye iindawo zokutya zasekhaya, ii-nightclub kunye nezinye iimarike, kwaye yamkela iimodeli ezintsha zokuthengisa, ezifana nokuhlelwa kwe "Tsingtao Beer Festival" kunye ne-bistro "TSINGTAO 1903". Ibha yebhiya yaseTsingtao”. I-Tsingtao Brewery ineethaveni ezingaphezulu kwama-200, kwaye ihlola imarike yasekhaya nezangaphandle ngokukhawulezisa ukufunyanwa kwayo ekusetyenzisweni kwayo. Kwangaxeshanye, ikhuthaza ukukhula komsebenzi ngokuphuculwa kwesakhiwo semveliso kunye nokunciphisa iindleko kunye nokuphucula ukusebenza kakuhle.

Ukususela ngoJanuwari ukuya kuSeptemba, iZhujiang Beer izuze ingeniso ye-4.11 yeebhiliyoni zeeyuan, ukunyuka konyaka-ngonyaka nge-10.6%, kunye nengeniso ye-570 yezigidi zeeyuan, ukwehla konyaka-ngonyaka nge-4.1%. Kwikota yesithathu, ingeniso ye-Zhujiang Beer inyuke nge-11.9%, kodwa inzuzo yenzuzo yawa ngo-9.6% , kodwa ukuthengiswa kweemveliso eziphezulu kwiinyanga ezilithoba zokuqala kwanda ngo-16.4% ngonyaka. Isibhengezo seziphumo zekota yesithathu ye-Huiquan Beer yabonisa ukuba kwiinyanga ezisithoba zokuqala, iphumelele ingeniso yokusebenza ye-550 yezigidi zeeyuan, ukunyuka konyaka-ngonyaka nge-5.2%; ingeniso eshiyekileyo yayizizigidi ezingama-49.027 zeeyuan, ukwanda konyaka-ngonyaka ngama-20.8%. Phakathi kwazo, ingeniso kunye nengeniso eseleyo kwikota yesithathu inyuke nge-14.4% kunye ne-13.7% unyaka nonyaka.

Kwisiqingatha sokuqala salo nyaka, ngenxa yempembelelo yobhubhane, ukusebenza kweenkampani ezinkulu zebhiya ezifana ne-China Resources Beer, i-Tsingtao Beer, kunye ne-Budweiser Asia Pacific zachatshazelwa ngamanqanaba ahlukeneyo. Yathi imarike ibonisa i-V-shape kwaye ayilindelekanga ukuba ibe nefuthe elibalulekileyo kwimarike yebhiya. Ngokwezibalo ezivela kwi-National Bureau of Statistics, imveliso yebhiya yaseChina ngoJulayi nango-Agasti ka-2022 iya kunyuka nge-10.8% kunye ne-12% ngonyaka, kwaye ukuchacha kuyacaca.

Yintoni impembelelo yezinto zangaphandle kwimarike?