I-China Resources Beer iphethe i-12.3 yeebhiliyoni zezabelo kwi-Jinsha Liquor Industry, kwaye i-Chongqing Beer yathi ayizukukukhupha ukubandakanyeka kwayo kwixesha elizayo kutywala, okuthe kwakhona kubangele isihloko esishushu sokwandiswa kwemida yebhiya kushishino lotywala.
Ngoko ke, ngaba isigebenga sebhiya ukwamkelela ishishini lotywala ngenxa yokuba utywala bunevumba elibi kakhulu, okanye ngaba uphawu lwebhiya oluwela umda lwenziwe ngabom?
Okwangoku, uphuhliso lweshishini lebhiya sele lukhulile, kwaye ukhuphiswano lwentengiso lunzima kakhulu. Ngokukodwa emva ko-2013, imveliso kunye nokuthengiswa kweshishini lebhiya yelizwe lam liye laphakama kwaye lehla, lingena kwixesha lokhuphiswano lwempahla.
Abangaphakathi kwishishini bathi nangona amashishini akhoyo ebhiya kunye notywala sele engenile kwixesha lokhuphiswano lwempahla, kwaye umkhwa wokwahluka kweshishini uya ucaca ngakumbi. Nangona kunjalo, xa kuthelekiswa neshishini lebhiya, iprimiyamu yodidi lotywala iphezulu, ixabiso leyunithi liphezulu, kwaye inzuzo ityebe kakhulu.
Inyani yokuba ezinye iinkampani zebhiya zandise ishishini labo lotywala ukuze zonyuse inzuzo yazo iyonke inokuba sesinye sezizathu zokuba kutheni iimveliso zebhiya zikhethe ukwamkela utywala.
Kwangaxeshanye, ngokwembono yomjikelo wobomi bemveliso, utywala abukho ubomi beshelufu. Ngaphantsi kwentsikelelo yewayini endala kunye nezinye iikhonsepthi, utywala ngokwenene ludidi olukumgangatho ophezulu.
Ukongeza, ibhiya inika ingqwalasela engakumbi kubutsha kunye nokusebenza kakuhle kwenguqu, ngelixa iimveliso zotywala zingaphelelwa lixesha, ixesha elide, livumba elimnandi, kwaye umda wengeniso uphezulu. Kwiinkampani zebhiya, utywala obunqamlezileyo bunokukhupha eyona mpembelelo inkulu yentengiso yenethiwekhi kwaye ifezekiseke kwiimfuno zamaxesha aphantsi kunye nephezulu.
Njengenkokeli kwishishini lebhiya, i-China Resources Beer ikholelwa ukuba kwimeko yangoku yokukhuphisana kwishishini lebhiya, kunzima ukuthembela kuphela kudidi lwebhiya ukufezekisa ukukhula, kwaye ukufumana umkhondo omtsha yinto ephambili.
I-China Resources Beer ikholelwa ekubeni ukungena kwimarike yotywala yase-China kulungele ukulandelelwa kwayo uphuhliso lweshishini kunye nokwahluka kweepotifoliyo zemveliso kunye nemithombo yengeniso. China Resources Beer ithemba ukuseka ezinye brand non-beer kunye namashishini, nokukhuthaza China Resources Beer ukuba ibe yinkampani edwelisiweyo kunye nophuhliso ezimbini-track yebhiya kunye non-beer.
Phantsi kwale meko, uphuhliso lwentengiso yotywala ngaphandle kwamathandabuzo lilinge lokwahluka kweenkampani zebhiya, kwaye kukufuna ukonyuka kweshishini.
Utywala bebhiya obunqamlezileyo abuyongxaki. Ngapha koko, iinkampani ezininzi ziye zaxinana kumkhondo wotywala emva kwenye.
Ingxelo yonyaka ka-2021 yePearl River Beer yachaza ukuba iPearl River Beer iceba ukukhawulezisa ukulinywa kweendlela zotywala kunye nokukhuthaza impumelelo eyongezelelweyo.
U-Zhang Tieshan, usihlalo we-Jinxing Beer, ucebise ukuba ukususela kwi-2021, i-Jinxing Group ivule indlela yokwahlukana, kunye nomzekelo omkhulu wemizi-mveliso "yotywala + inkomo ephakamisa + ukwakha izindlu + ukungena kotywala". Ngo-2021, ngokwenza i-arhente yokuthengisa ekhethekileyo yenkulungwane endala yewayini "Funiu Bai", iVenus Beer iya kuphumeza uhlobo olumbini kunye nemisebenzi yodidi olubini kwixesha elingekhoyo kunye namaxesha onyaka aphezulu, ibeka isiseko esiluqilima soluhlu lwayo ngo-2025 .
Ngokungena okuqhubekayo kweempawu zebhiya, isantya sebhiya "esimhlophe" siya phambili ngokuthe ngcembe. Le meko iya kuba yinto eqhelekileyo, kwaye iinkampani ezininzi zebhiya zinokuqalisa le ndlela yophuhliso kwixesha elizayo.
Ixesha lokuposa: Nov-07-2022