Kwakutheni ukuze iDiageo isingathe olu Khuphiswano lweDiageo World Bartending?

Kutshanje, iibartenders ezisibhozo eziphezulu kwilizwe laseTshayina kwiDiageo World Class ziye zazalwa, kwaye iibartenders ezisibhozo eziphezulu sele ziza kuthabatha inxaxheba kumagqibela kankqoyi okhuphiswano lwelizwe laseTshayina.
Ayisiyiyo loo nto kuphela, kodwa iDiageo ikwaphehlelele iDiageo Bar Academy kulo nyaka. Kwakutheni ukuze uDiageo abeke amandla amaninzi kangaka kwimfundo ye-bartending? I-WBO yajonga oku

Iimpawu ezinkulu zamkela inkcubeko yebartending

IDiageo World Bartending Competition top eight
Ngokuphathelene noku, umntu ongaphakathi kwishishini wachaza ukuba ngoo-1990, xa inkcubeko yentengiso yasebusuku yayisanda kuvela e-China, abantu abaninzi basebenzisa iwayini yangaphandle ukusela iziselo, nto leyo enegalelo kwintengiso yokuqala eshushu yeebrendi zewayini zangaphandle. Ngenxa yoku, imakethi yasebusuku ibisoloko iyeyona ndlela ibalulekileyo yokuthengisa iibrendi zewayini zangaphandle.
Oku kunjalo ngokwenene, kwaye ukumodareyitha yenye yeendlela ezilula zokusela iwayini zangaphandle kubathengi baseTshayina. Namhlanje, iibar ze-cocktail ezininzi ziye zavela kulo lonke ilizwe. Isizukulwana esincinci sokutyala ingca kunye nezifundo ezahlukeneyo zebartending nazo zinokwenza i-boom ngexesha lo bhubhani. Umtsalane ongapheliyo we-bartending uyabonakala.

Enyanisweni, ukusebenzisa i-gin, i-tequila, i-whisky, njl njl njengesiseko sewayini, kunye nezithako ezahlukeneyo, iziselo, i-ice cubes, njl. Kwiimpawu, ukwamkela imikhwa yokusetyenziswa okunjalo ngokungathandabuzekiyo lithuba elihle lokusondela kubathengi.
Ngapha koko, iDiageo iyenza ngalo lonke ixesha. Xa i-WBO ithatha inxaxheba kwisiganeko se-Diageo-owned whiskey brand uJohnnie Walker kwiminyaka emininzi eyadlulayo, i-ambassador ye-brand yanikezela enye yeeseshoni kwindlela oyithandayo yokuxuba. Ngoku, i-Diageo iqalise i-Diageo Bartending Academy kwaye yabamba uKhuphiswano lwe-Diageo World Bartending, olutshintshileyo ukusuka ekusondeleni ngokukhawuleza kubathengi ukukhuthaza uphuhliso lweshishini.
Emva kokhuphiswano oluqatha, abasibhozo abaphezulu kwilizwe laseTshayina kuKhuphiswano lweDiageo World Bartending ekugqibeleni baphumile. Phakathi kwabo, i-Southeast and Midwest Divisions eyaphela ngaphambili

Hayi kuphela uKhuphiswano lwe-Diageo World Bartending
Kwakhona kwaphehlelela iDiageo Bartending Academy applet
Ukususela ekusekweni kwayo ngo-2009, ngaphezu kwe-400,000 bartenders abavela kumazwe angama-60 kunye nemimandla baye bakhuphisana kweli nqanaba elilindelekileyo. Ngoku, emva kweminyaka esibhozo, iDiageo World Bartending Competition ibuyele eChina kwakhona.

Ukhuphiswano lwahlulwe lwaba yimingeni emibini: "I-Talley Classic Martini" kunye ne "Whisky Ambassador". Kumngeni wokuqala, abaququzeleli bachaza ukuba i-martini brand Tali 10 gin yayisetyenziswa njengewayini esisiseko, kwaye ngaphezulu kwe-vermouths enye kwezintlanu ezikwisiza ezichongiweyo zisetyenziselwe ukudibanisa iwayini elungeleleneyo, ethambileyo, egcweleyo necocekileyo. . Into yesibini kukusebenzisa i-Johnnie Walker Blue Label Scotch Whisky, i-Sogden 15 Year Old Single Malt Scotch Whisky, kunye ne-Taiska Storm Single Malt Scotch Whisky, zonke ziza kunye nezithako zazo ezidliwayo zokuxuba.

Kwangaxeshanye, le mingeni mibini ikwafuna ukuba abagqatswa babe neemfuneko kwimvelaphi yolwazi lweempawu neemveliso, ukucaca kwenkcazo yewhiskey kunye negin, kunye nengqiqo yeenkonzo.
Ukuze unikeze ngamathuba okukhuthazwa okuhambelanayo kwiibhari zelizwe eziphumeleleyo kunye nabadlali abafakwe kuluhlu olufutshane kukhuphiswano lwengingqi, iDiageo ibambe iDiageo World Class 2022 Cocktail Festival ukususela ngoMatshi 1 ukuya kwi-11 kaMeyi. Iindwendwe zichitha evenkileni Kwaye scan ikhowudi yeQR ukulandela iDiageo applet esemthethweni, uya kuba nethuba lokufumana izipho. Skena ikhowudi ye-QR kwaye ugcwalise i-questionnaire kwibha ekhethiweyo ukuba uthathe inxaxheba kwi-lucky draw. Ibhaso libandakanya amatikiti okuya kumjikelo wokugqibela wodidi lweHlabathi.
Kufanelekile ukukhankanya ukuba elinye lamangeno kolu khuphiswano yi-applet yeDiageo Bartending Academy. Kuxelwe ukuba iDiageo Bartending Academy yi-applet yolwazi lwebartending eyasungulwa nguDiageo.

Kwangaxeshanye, le mingeni mibini ikwafuna ukuba abagqatswa babe neemfuneko kwimvelaphi yolwazi lweempawu neemveliso, ukucaca kwenkcazo yewhiskey kunye negin, kunye nengqiqo yeenkonzo.
Ukuze unikeze ngamathuba okukhuthazwa okuhambelanayo kwiibhari zelizwe eziphumeleleyo kunye nabadlali abafakwe kuluhlu olufutshane kukhuphiswano lwengingqi, iDiageo ibambe iDiageo World Class 2022 Cocktail Festival ukususela ngoMatshi 1 ukuya kwi-11 kaMeyi. Iindwendwe zichitha evenkileni Kwaye scan ikhowudi yeQR ukulandela iDiageo applet esemthethweni, uya kuba nethuba lokufumana izipho. Skena ikhowudi ye-QR kwaye ugcwalise i-questionnaire kwibha ekhethiweyo ukuba uthathe inxaxheba kwi-lucky draw. Ibhaso libandakanya amatikiti okuya kumjikelo wokugqibela wodidi lweHlabathi.
Kufanelekile ukukhankanya ukuba elinye lamangeno kolu khuphiswano yi-applet yeDiageo Bartending Academy. Kuxelwe ukuba iDiageo Bartending Academy yi-applet yolwazi lwebartending eyasungulwa nguDiageo.

Ukwenza ikeyiki yeshishini ibe nkulu sisicwangciso seenkampani eziphambili

Ingaba iDiageo World Bartending Competition okanye iDiageo Bartending Academy, amandla kunye nemali efunekayo ayibizi. Kutheni le nto iDiageo ingayeki ukwenza le misebenzi?
IDiageo liqela lewayini elaziwayo kwihlabathi lamazwe ngamazwe elidibanisa iibrendi zewayini ezikumgangatho ophezulu ezingaphezu kwama-200 kwaye inothungelwano lweentengiso kumazwe angaphezu kwe-180 kunye nemimandla. Ipotfoliyo ibandakanya iibrendi zewhisky ezithandwayo zabathengi ezifana noJohnnie Walker, iSingleton, iMortlach, iTalisker, iLagavulin njl.

 

 


Ixesha lokuposa: Jun-17-2022