I-Asahi izakusungula ibhiya eyomileyo engeyotywala

Ngomhla we-14 kaNovemba, i-giant yaseJapan i-Asahi ibhengeze ukuqaliswa kwebhiya yayo yokuqala ye-Asahi Super Dry engeyiyo utywala (i-Asahi Super Dry 0.0%) e-UK, kunye neemarike ezinkulu eziquka i-US ziya kulandela.

Ibhiya ye-Asahi Extra Dry engeyiyo utywala yinxalenye yokuzinikela ngokubanzi kwenkampani ukuba ibe neepesenti ezingama-20 zoluhlu lwayo olunikezela ngeendlela ezingezizo ezinxilisayo ngo-2030.

Ibhiya engeyiyo i-alcoholic iza kwiitoti ezingama-330ml kwaye ifumaneka kwiipakethi ze-4 kunye ne-24. Iza kuqaliswa kuqala e-UK nase-Ireland ngoJanuwari 2023. Ibhiya iya kufumaneka e-Australia, eNew Zealand, e-US, eCanada naseFransi. ukusuka ngoMatshi 2023.

Uhlolisiso luka-Asahi lwafumanisa ukuba malunga nama-43 ekhulwini abantu abaselayo bathi bafuna ukusela ngobungcathu, ngoxa bekhangela isiselo esingenatywala nesiselo esinxilisayo esingayonikisi incasa.

Iphulo lentengiso yehlabathi yeQela le-Asahi liya kuxhasa ukusungulwa kwebhiya eyi-Asahi Extra Dry engeyiyo utywala.

U-Asahi uphakamise iphrofayili yakhe kwimisitho emininzi yezemidlalo kule minyaka imbalwa idlulileyo, ngokukodwa ngokusebenzisana neQela leBhola leSixeko kubandakanya iManchester City FC.Ikwangumxhasi webhiya kwiNdebe yeHlabathi yoMbhoxo ka-2023.

USam Rhodes, uMlawuli weNtengiso, uAsahi UK, uthe: “Ihlabathi lebhiya liyatshintsha.Nge-53% yabathengi abazama i-brand entsha engekho utywala kunye ne-alcohol-low-alcohol brands kulo nyaka, siyazi ukuba abathandi bebhiya base-UK bafuna iibhiya ezisemgangathweni ezinokuthi zixhamle ngaphandle kokuphazamisa ibhiya ehlaziyayo.Ukungcamla kunokonwatyelwa ekhaya nangaphandle.Ibhiya ye-Asahi Eyongeziweyo Eyomileyo engeyiyo utywala yenziwe ukuze ihambelane neprofayile yencasa yesiginitsha yayo yoqobo Incasa eyomileyo eyomileyo, enika iinketho ezingakumbi.Ngokusekwe kuphando olubanzi kunye novavanyo, sikholelwa ukuba le iya kuba yibhiya enomtsalane engeyotywala ngalo lonke ithuba. ”