Ngehlobo lowe-1992, kukho into eyothusayo umhlaba wenzeka kwiiPhilippines. Kwakukho ii-riots lonke ilizwe, kwaye unobangela wolu moya wawungqubana ngenxa yebhotile ye-peppi. Oku kuyamangalisa. Kuqhubekani? Ngaba ibhotile encinci ye-coke inayo njani?
Apha kufuneka sithethe ngolunye uphawu olukhulu - i-coca-cola. Yenye yezona ndawo zidumileyo emhlabeni kunye nophawu olukhokelayo kwicandelo laseCoke. Kwangoko ngo-1886, le brand yasekwa eAtlanta, e-USA kwaye inembali ende kakhulu. . Kuba ukuzalwa kwayo, i-coca-cola ihle kakhulu kwintengiso nakwintengiso. Ekupheleni kwenkulungwane ye-19 nasekuqalekeni kwenkulungwane yama-20, uCoca-Cola wamkela ngaphezu kweendlela ezingama-30 zentengiso minyaka le. Ngo-1913, inani leentengiso ezibhengezwe nguCoca-Cola lafikelela kwizigidi ezili-100. Enye, iyamangalisa. Kuthe ngqo kuba uCoca-Cola wenze imizamo enkulu yokubhengeza kunye nemakethi ephantse ilawule imakethi yaseMelika.
Ithuba leCoca-Cola ukuba lingene kwimarike yehlabathi yiMfazwe yesibini yeHlabathi. Naphi na apho umkhosi wase-US wahamba khona, uCoca-Cola wayeya khona. Ijoni linokufumana ibhotile ye-coca-cola yeesenti ezi-5. " Ke kwiMfazwe yesibini yeHlabathi, iCoca-Cola kunye neenkwenkwezi kunye nemivimbo zazintle yinto enye. Emva kwexesha, iCoca-Cola eyakhiwe ngokuthe ngqo kwizityalo ezibhotyayo kwiziseko ezikhulu zaseMelika kwihlabathi liphela. Olu ngcelele lwezenzo zenza ukuba i-coca-cola ikhawulezile ukukhula kwemakethi yehlabathi, kwaye uCoca-Cola ngokukhawuleza wafumana imarike yaseAsia.
Enye into ephambili yeCoca-Cola Brand, i-Pepsi-Cola, yasekwa kwangoko, kuphela emva kweCoca-Cola, kodwa kunokuthiwa "lixesha elifanelekileyo". I-Coca-Cola yayisisiseko senqanaba lesizwe ngelo xesha, kwaye kamva imakethi yehlabathi yayiqhutywa yiCoca-Cola, kwaye i-Pepsi ihlala ijongelwe phantsi.
Kwakungekho de kwango-1980s kwaye ngo-1990 ukuba i-Peppico yangena kwimarike yaseAsia, ke i-pepico ithathe isigqibo sokuqhekeza kwintengiso yaseAsia kuqala, kwaye kuqala ibeke izinto zayo kwiiPhilippines. Njengelizwe elineTropiki elinemozulu eshushu, iziselo ezifudumeleyo zithandwa kakhulu apha. Wamkelekile, iMarike ye-12 kaThukhulu emhlabeni. I-Coca-Cola yayithandwa kwiiPhilippines ngeli xesha, kwaye iphantse yavela imeko enobungozi. I-Pepsi-Cola yenze imigudu emininzi yokwaphula le meko, kwaye inomdla kakhulu.
Kanye xa i-Pepsi yayilahleko, isikhundla sokuthengisa esibizwa ngokuba yiPedro vergara saza nembono efanelekileyo yokuthengisa, eyokuvula isiciko kwaye sifumane ibhaso. Ndiyakholelwa ukuba wonke umntu uyayazi kakhulu le nto. Le ndlela yokuthengisa isetyenziswe kwiziselo ezininzi ukusukela ngoko. Eyona ixhaphakileyo yeyona "yenye ibhotile enye". Kodwa into ephethwe yiPeppi-Cola efezwa kwiiPhilippines ngeli xesha yayingeyonto idrizzle "yebhotile enye", kodwa yaziwa ngokuba yiprojekthi ye "Milliare". I-Pepsi iza kuprinta amanani ahlukeneyo kwi-BOTTLE. IiPhilippines ezithenga i-Pepsi ngeenombolo zebhotile ziya kuba nethuba lokufumana i-100 Pes (i-4 yeedola zaseMelika, malunga ne-1 yezigidi zeedola). I-RMM 270,000) amabhaso emali yemali.
Elona nani liphezulu lezigidi ezili-1 zePes kuphela kwii-COT zeBhotile ezimbini, ezibhalwe ngenani "349". I-Pepsi ityale imali kwiphulo lokuthengisa, ichitha malunga ne-2 yeedola. Yayiyintoni le mbono ye-1 yezigidi zePes kwiPhilippines ezihlwempuzekileyo kwiminyaka yoo-1990? Umvuzo we-wilippines yesiqhelo imalunga ne-10,000 Pes ngonyaka, kwaye isi-1 kwizigidi zePes yanele ukwenza umntu oqhelekileyo abe sisityebi.
Umsitho kaPepsi wayonakalisa i-Philippines yakwiiPhilippines, kwaye bonke abantu babethenga i-peppi-Cola. IiPhilippines zazinemihlanu epheleleyo yezigidi ezingaphezu kwama-60 ngelo xesha, kwaye abantu abazizigidi ezingama-40 abathathe inxaxheba kwingxamiselo yokuthenga. Intengiso ka-Pepsi isabelana ngethutyana. Iinyanga ezimbini emva kokuqala komsitho, amanye amabhaso amancinci atsalwa emva kwenye, kwaye kuphela ngumvuzo wokugqibela wexesha. Okokugqibela, inani lagqitywa libhaso eliphezulu laziswa, "349"! Amakhulu amawaka eePhilippinos abila. Baye bavuya batsibela, becinga ukuba babalaselise ukuba bagxininise ubomi babo, kwaye ekugqibeleni babuyela kwintlanzi enetyiwa ukuba abe sisityebi.
Ngovuyo babalekela ePeppico ukuba ahlawulele ibhaso, kwaye abasebenzi basePepsico babenengxaki ngokupheleleyo. Akufanelanga ukuba babekho abantu ababini kuphela? Bangathini na ukuba abantu abaninzi kangaka, abapakishwe kakhulu, ngokwamaqela, kodwa bajonga inani kwibhotile yebhotile ezandleni zabo, ngokwenene "349, kuqhubeka ntoni? Intloko ye-pepico iphantse yawa emhlabeni. Kwavela ukuba iNkampani yenze impazamo xa iprinta amanani kwi-BOP yebhotile ngekhompyuter. Inani "349" lalishicilelwe ngamanani amakhulu, kwaye amakhulu amawaka ee-bips zebhotile azaliswa yile nombolo, ke amakhulu amawaka eePhilippines. Indoda, ibethe eli nani.
Yintoni esinokuyenza ngoku? Akunakwenzeka ukuba unike esinye isigidi sePes ukuya kumakhulu amawaka abantu. Kuqikelelwa ukuba ukuthengisa yonke inkampani ye-PEPPICO ayonelanga, ke i-peppico ngokukhawuleza ibhengeze ukuba inani alilunganga. Ngapha koko, inombolo yokwenyani ye-jackpot ngu "134 Ke iiFalippinos zaqalisa ukuqhanqalaza ngokudibeneyo. Baye bahamba ezitratweni kunye neebhena, ukugxeka pepsico ngezandisi-lizwi zokungayigcini iLizwi lalo, kunye nokubetha abasebenzi kunye nonogada emnyango we-pepico, besenza isiphithiphithi okwethutyana.
Ukubona ukuba izinto beziya zisiba mbi kwaye zisiba mandundu, kwaye intetho edumileyo yeNkampani yonakele kakhulu, i-Peppico ithathe isigqibo sokuchitha i- $ 8.7 yezigidi (malunga nezigidi ezingama-48) ukwahlula-hlula phakathi kwamakhulu amawaka abantu abaphumeleleyo, abanokufumana kuphela i-punis e-1 000 nganye. Ukujikeleza, ukusuka kwi-1 yezigidi pesos ukuya kwi-1 000 Pes, ezi filippines zisabonakalise ukungoneliseki okuqinileyo kunye nokuqhubeka nokuqhawula. Ubundlobongela ngeli xesha buyanda, kwaye iiPhilippines zelizwe elinokhuseleko olugwenxa kwaye azinakukunceda umpu, kwaye uninzi lwethumbu kunye neentshutshiso zebhulethi kunye nokuhlaselwa kwebhombu. . Iingqengqele zoololiwe ze-pepsi zazithethwa ziibhombu, abasebenzi abaninzi be-Pepsi babulawa ziibhombu, kwaye kwanabanye abantu abamsulwa babulawa esikhundleni.
Ngaphantsi kwale meko ingalawulekiyo, i-Peppico yayihamba kwiiPhilippines, kwaye abantu bakwiiPhilippines bebengonelisekanga yile "ukubaleka" kwindlela ye-pepico. Baqala ukulwa imithetho yamazwe aphesheya, kwaye baseka i-349 "yomanyano" lokujongana neengxabano zamanye amazwe. umbandela wesibheno.
Kodwa iPhilippines lilizwe elihlwempuzekileyo kwaye libuthathaka emva kwayo yonke loo nto. I-Peppico, njengoMbhalo weAmerican, kufuneka isuswe yi-United States, ngenxa yoko isiphumo kukuba zingaphi izihlandlo ezininzi abantu basePhilippines, bayasilela. Nditsho neNkundla ePhakamileyo kwiiPhilippines zalawula ukuba iPeppi yayingenasibophelelo sokuhlangula ibhonasi, yaza yatsho ukuba ayisayi kwamkela ityala kwixesha elizayo.
Ngeli xesha, yonke loo nto iphantse yaphela. Nangona i-pepico ayizange ihlawule nayiphi na imbuyekezo kule nto, kubonakala ngathi iphumelele, kodwa i-Peppico ingathi ihlulekile ngokupheleleyo kwiiPhilippines. Emva koko, nokuba i-Pepsi inzima kangakanani, ayikwazanga ukuvula imakethi yePhilippine. Yinkampani ye-scam.
IXESHA LOKUQALA: AUG-26-2022