Ngehlobo lowe-1992, kwenzeka into eyothusayo ehlabathini kwiiPhilippines.Kwakukho izidubedube kulo lonke ilizwe, kwaye imbangela yolu qhushululu yayingenxa yebhotile ye-Pepsi.Yinto engakholelekiyo le.Kuqhubekani?Ingaba ikepusi encinci yebhotile yeCoke inento enkulu kangaka?
Apha kufuneka sithethe ngolunye uphawu olukhulu - iCoca-Cola.Sesinye sezona ziselo zidumileyo kwihlabathi kunye nophawu oluphambili kwintsimi yeCoke.Kwangoko ngo-1886, olu phawu lwasekwa e-Atlanta, eU.SA kwaye lunembali ende kakhulu..Ukususela ekuzalweni kwayo, i-Coca-Cola ilungile kakhulu kwintengiso kunye nentengiso.Ekupheleni kwenkulungwane ye-19 nasekuqaleni kwenkulungwane yama-20, iCoca-Cola yamkela iindlela ezingaphezu kwama-30 zokubhengeza nyaka ngamnye.Ngowe-1913, inani lezinto zokubhengeza ezabhengezwa yiCoca-Cola lafikelela kwi-100 lezigidi.Enye, iyamangalisa.Kungenxa yokuba iCoca-Cola yenze iinzame ezinkulu zokubhengeza kunye nokuthengisa ukuba phantse iyongamela imarike yaseMelika.
Ithuba lokuba iCoca-Cola ingene kwimarike yehlabathi yaba yiMfazwe Yehlabathi II.Naphi na apho umkhosi waseUnited States wawusiya khona, iCoca-Cola yayisiya apho.Ijoni linokufumana ibhotile yeCoca-Cola ngeesenti ezi-5.”Ke kwiMfazwe yesibini yeHlabathi, iCoca-Cola kunye neNkwenkwezi kunye neStripes yayiyinto enye kakhulu.Emva kwexesha, iCoca-Cola yakha ngokuthe ngqo iibhotile zezityalo kwiziseko zomkhosi zase-US kwihlabathi liphela.Olu chungechunge lwezenzo lwenza iCoca-Cola yakhawulezisa uphuhliso lwayo lwentengiso yehlabathi, kwaye iCoca-Cola yakhawuleza yahlala kwimarike yaseAsia.
Olunye uphawu oluphambili lwe-Coca-Cola, i-Pepsi-Cola, yasungulwa ngokukhawuleza, kuphela iminyaka eyi-12 emva kweCoca-Cola, kodwa kunokuthiwa "ayizalwanga ngexesha elifanelekileyo".I-Coca-Cola yayisele isiselo sezinga lesizwe ngelo xesha, kwaye kamva imarike yehlabathi yayiyisiseko Ilawulwa yi-Coca-Cola, kwaye i-Pepsi isoloko ijongelwa phantsi.
Kwakungekho de kwangoo-1980 kunye no-1990 apho i-PepsiCo yangena kwimakethi yase-Asia, ngoko ke u-PepsiCo wagqiba ekubeni aphule imakethi yase-Asia kuqala, kwaye waqala wabeka izinto zayo kwiiPhilippines.Njengelizwe elitshisayo elinemozulu eshushu, iziselo zekhabhoni zithandwa kakhulu apha.Wamkelekile, imarike yesiselo ye-12 enkulu kwihlabathi.I-Coca-Cola yayidume kakhulu kwiiPhilippines ngeli xesha, kwaye iphantse yenze imeko ye-monopoly.UPepsi-Cola wenze iinzame ezininzi zokuphelisa le meko, kwaye ixhalabile kakhulu.
Kanye xa i-Pepsi ilahlekile, umphathi wezentengiso ogama linguPedro Vergara weza nengcamango efanelekileyo yokuthengisa, oko kukuvula isiciko kwaye ufumane ibhaso.Ndiyakholelwa ukuba wonke umntu uqhelene kakhulu nale nto.Le ndlela yokuthengisa isetyenziswe kwiziselo ezininzi ukususela ngoko.Eyona iqhelekileyo "yibhotile enye".Kodwa oko uPepsi-Cola wafafaza kwiiPhilippines ngeli xesha kwakungekho i-drizzle "yebhotile enye", kodwa imali ngqo, eyaziwa ngokuba yi "Millionaire Project".I-Pepsi iya kuprinta amanani ahlukeneyo kwiibhotile zebhotile.Abantu basePhilippines abathenga i-Pepsi ngamanani kwi-cap cap baya kuba nethuba lokufumana i-pesos eyi-100 (i-4 yeedola zase-US, malunga ne-RMB 27) ukuya kwi-1 yezigidi zeepesos (malunga ne-40,000 yeedola zase-US).I-RMB 270,000) amabhaso ayimali ngokwahlukeneyo.
Ubuninzi bemali ye-1 yezigidi zeepesos kuphela kwiibhotile ezimbini zeebhotile, ezibhalwe ngenombolo "349".U-Pepsi uphinde watyala imali kwiphulo lokuthengisa, echitha malunga ne-2 yezigidi zeedola.Yayiyintoni ingqikelelo ye-1 yezigidi zeepesos kwiiPhilippines ezihluphekayo ngeminyaka yoo-1990?Umvuzo womntu oqhelekileyo wasePhilippines umalunga ne-10,000 yeepesos ngonyaka, kwaye i-1 yezigidi zeepesos yanele ukwenza umntu oqhelekileyo abe sisityebi esincinci.
Ngoko isiganeko sikaPepsi sabangela ukunyuka kwelizwe lonke kwiiPhilippines, kwaye bonke abantu babethenga iPepsi-Cola.IiPhilippines zazinabemi abangaphezu kwezigidi ezingama-60 ngelo xesha, yaye abantu abamalunga nezigidi ezingama-40 baba nenxaxheba kugqatso lokuthenga.Isabelo semarike sikaPepsi sinyuke ixeshana.Kwiinyanga ezimbini emva kokuqaliswa komsitho, amabhaso amancinane atsalwa elinye emva kwelinye, kwaza kwasala ibhaso lokugqibela.Ekugqibeleni, inani lebhaso eliphezulu labhengezwa, “349″!Amakhulu amawaka abantu bakwiiPhilippines ayebila.Bachwayita baza batsiba, becinga ukuba bangenise eyona nto ibalulekileyo ebomini babo, yaye ekugqibeleni babeza kuguqula iintlanzi ezinetyuwa zibe sisityebi.
Ngochulumanco babaleka ukuya kwaPepsiCo ukuya kukhulula ibhaso, kwaye abasebenzi basePepsiCo babedidekile ngokupheleleyo.Ngaba akufanele kubekho abantu ababini kuphela?Kwenzeka njani ukuba kubekho abantu abaninzi kangaka, abapakishwe ngokuxineneyo, ngokwamaqela, kodwa ujonge inani elikwicap yebhotile ezandleni zabo, ngokwenene “ngu-349”, kuqhubeka ntoni?Intloko yePepsiCo yaphantse yawa phantsi.Kwavela ukuba inkampani yenza impazamo xa ishicilela amanani kwiibhotile zebhotile ngekhompyutheni.Inombolo "349" yashicilelwa ngamanani amakhulu, kwaye amakhulu amawaka eebhotile zebhotile zazaliswa ngeli nani, ngoko kukho amakhulu amawaka abantu bakwiiPhilippines.Mntu, yibethe le nombolo.
Yintoni esinokuyenza ngoku?Akunakwenzeka ukunika isigidi seepesos kumakhulu amawaka abantu.Kuqikelelwa ukuba ukuthengisa yonke inkampani yakwaPepsiCo akwanelanga, ngoko ke uPepsiCo wakhawuleza wabhengeza ukuba inani belingalunganga.Ngapha koko, inombolo yokwenyani ye-jackpot “yi-134”, amakhulu amawaka abantu bakwiiPhilippines barhaxwa nje ephupheni lokuba ngusozigidi, kwaye ngequbuliso umxelele ukuba ngenxa yeempazamo zakho, uhlwempuzekile kwakhona, bangayamkela njani abantu bakwiiPhilippines?Ngoko abantu bakwiiPhilippines baqalisa ukuqhankqalaza bebonke.Bamatsha ezitratweni bephethe amabhanile, begxeka iPepsiCo enezandisi-lizwi ngokungaligcini ilizwi layo, kwaye babetha abasebenzi kunye nonogada kumnyango wePepsiCo, bedala isiphithiphithi okwethutyana.
Ebona ukuba izinto ziya zisiba mbi ngakumbi, kwaye igama lenkampani lonakaliswe kakhulu, i-PepsiCo yagqiba ekubeni ichithe i-8.7 yezigidi zeedola (malunga ne-480 yezigidi zeepesos) ukuyahlula ngokulinganayo kumakhulu amawaka abaphumeleleyo, abanokufumana kuphela i-1,000 pesos nganye.Ukujikeleza, ukusuka kwi-1 yezigidi zeepesos ukuya kwi-1,000 pesos, aba bakwiiPhilippines basabonakalisa ukungoneliseki okukhulu kwaye baqhubeka nokuqhanqalaza.Ubundlobongela ngeli xesha buyanda, kwaye iiPhilippines lilizwe elinokhuseleko olubi kwaye alinakunceda imipu, kwaye amaninzi ama-tugs aneenjongo ezifihlakeleyo nawo ajoyina, ngoko sonke isiganeko sajika ukusuka kuqhanqalazo kunye neengxabano zomzimba ukuya kwiimbumbulu kunye nokuhlaselwa kwebhombu. ..Inqwaba yoololiwe bePepsi babethwa ziziqhushumbisi, abaqeshwa abaliqela bakwaPepsi babulawa ziibhombu, kwaye nabantu abaninzi abamsulwa babulawa kolu dushe.
Ngaphantsi kwesi simo esingalawulekiyo, i-PepsiCo ihoxise kwiiPhilippines, kwaye abantu basePhilippines bebenganelisekanga ngolu kuziphatha "lokugijima" kwePepsiCo.Baqala ukulwa amatyala ezizwe ngezizwe, kwaye baseka umanyano olukhethekileyo "349" ukujongana neengxabano zamazwe ngamazwe.umba wesibheno.
Kodwa iiPhilippines lilizwe elihlwempuzekileyo nelibuthathaka emva koko.I-PepsiCo, njenge-brand yaseMelika, kufuneka ikhuselwe yi-United States, ngoko umphumo kukuba kungakhathaliseki ukuba kangaphi abantu basePhilippines bebhenela, bayasilela.KwaneNkundla ePhakamileyo kwiiPhilippines yagweba ukuba uPepsi wayengenasibophelelo sokukhulula ibhonasi, kwaye wathi akayi kuphinda amkele ityala kwixesha elizayo.
Kweli nqanaba, yonke le nto iphantse yaphela.Nangona i-PepsiCo ayizange ihlawule nayiphi na imbuyekezo kulo mbandela, kubonakala ngathi iphumelele, kodwa i-PepsiCo inokuthiwa ayiphumelelanga ngokupheleleyo kwiiPhilippines.Emva koko, kungakhathaliseki ukuba i-Pepsi yazama kangakanani, ayizange ikwazi ukuvula imarike yasePhilippines.Yinkampani yobuqhophololo.
Ixesha lokuposa: Aug-26-2022