Kutshanje, i-WBO ifunde kubathengisi be-whisky ukuba i-whisky yasekhaya "eneminyaka engama-K5 ubudala" ibonakala kwimarike.
Umrhwebi wewayini ogxile ekuthengiseni iwhisky yoqobo wathi iimveliso zewhisky zokwenyani ziya kubonisa ngokuthe ngqo ixesha lokuguga, njengokuthi “ubudala beminyaka emi-5” okanye “iminyaka eyi-12 ubudala”, njl. njl. .“
Ezi "edges" ezikrokrelekayo zengqikelelo ethile okanye iibrendi ezithile zeemveliso azizomeko zodwa kwimarike yewhisky yaseTshayina.Inani labarhwebi bewhiskey abakwinqanaba lokuqala baxelele iWBO ukuba badibane neemveliso zewhiskey ezimdaka kwimarike yokusasazwa kweintanethi.
"Imeko yeMarike yoTywala eNgaphandle ukusuka ngoJanuwari ukuya kuMeyi ka-2022" ekhutshwe yiChina Chamber of Commerce for Foodstuffs, iMveliso yeMveli kunye nabaThumeli beeMveliso zeZilwanyana ngaphandle kunye nabaThumela ngaphandle ibonisa ukuba iwhisky iyanda ngokuchasene nentsingiselo, kwaye umthamo wokungenisa kunye nexabiso lewhisky. inyuke nge-9.6% kunye ne-19.6% unyaka nonyaka ngokulandelelanayo..Idatha eyongezelelweyo ibonisa ukuba ukususela ngo-2011, i-whisky yasekhaya ikhula kwizinga eliphindwe kabini, kwaye i-China, njengemarike ekhulayo ye-whisky, igcine iqondo eliphezulu lophuhliso lwempilo.
Ukuduma kwewhiskey ngokwendalo kutsale abathengi abaninzi abanabamkeli abanamandla bokuqala kunye nabasasazi abafuna ukwandisa imisebenzi yodidi lwabo.
U-Liu Fengwei, i-CSO ye-Huaya Wine Industry, uxelele i-WBO ukuba imarike ye-whisky yasekhaya ishushu kakhulu kwaye ithandwa kakhulu, kwaye ifana kakhulu ne-"sauce wine fever" yangaphambili.Imarike yewhiskey ayinawo umgangatho ongqongqo njengaphesheya.U-Liu Fengwei uthe imarike ye-whisky yangoku ifana kakhulu newayini evela kumazwe angaphandle kwiminyaka yokuqala, kodwa kwintsimi yobungcali, abathengi abaninzi abanalo isakhono sokuchonga.
Umrhwebi wewayini uthe bambalwa abathengi abaqhelekileyo abayiqonda ngokwenene iwhisky.Bonke bajonga ukuba ukupakishwa kuhle kwaye ixabiso liphantsi.Kubathengi abaqhelekileyo, ukuqonda ulwazi olusisiseko lobuchwephesha lwewhiskey, ukusuka kwiindleko ukuya kwipakethe, amagama akwileyibhile ayafuneka.Kunzima ukugweba umgangatho wolwazi.
Ke ngoko, aba bathengi batsha abangenalo ulwazi lwewhiskey baye baba “ziiliki zegolide” emehlweni amashishini amaninzi.
Ixabiso le-brand enkulu liyabonakala, kwaye kurhanelwa "ukusula umda" wewayini kodwa ukwenza inzuzo enkulu?
Ngokutsho kwabarhwebi bewayini, kukho inani elikhulu le-whiskeys kwimarike "eyigubha i-edge" kwi-intanethi, kwaye ingaxhunyiwe kwi-intanethi kwiidolophu ezinkulu nezincinci.
UChen Xun, umseki weDumeitang Bistro kunye nomhlohli wewhiskey, uthe okwangoku, imarike yewhiskey yasekhaya isalawulwa yiMacallan, Glenlivet, Glenfiddich kunye nezinye iimveliso ezidumileyo.Kodwa ezi ntlobo zewhisky zinenzuzo kakhulu kubasasazi.
Ngokomzekelo, uGlenfiddich uneminyaka eli-12 ubudala.Ngokubanzi, ixabiso lincinci ngaphezu kwe-200. Ungayifumana ngaphezu kwe-200, kodwa ixabiso elinikezelwe yivenkile esemthethweni ye-flagship kwi-Intanethi nayo ingaphezulu kwe-200. Abantu abaninzi bayayithengisa kwi-intanethi, kwaye amaxabiso anjalo. kwakhona kuthelekiswa.Phantsi.Ke ngoko, kunzima kubantu abaninzi ukwenza ingeniso ngokuthengisa iwhiskey.”UChen Xun uthe, “Namhlanje, ukuthengiswa kwewhisky kuxhomekeke kakhulu kuhlobo.Ukuba uzenzela iwhisky ngokwakho, intengiso yeemarike isenokungabi ntle kangako, ngaphandle kokuba uyithengisa ngexabiso eliphantsi kakhulu., enengeniso kwezorhwebo, kodwa engenaxabiso legama.”
Ngokubanzi, ukuthandwa okuphezulu kwengoma ye-whisky e-China kubangele ukuba imarike inikele ingqalelo kule ndawo intsha yokukhula kotywala, kodwa kwangaxeshanye, uninzi lwesabelo semakethi ye-whisky luhlala zizigebenga, inkqubo yexabiso lemveliso iyabonakala. , kwaye indawo yokusebenza yenzuzo incinci.Isiseko sokusetyenziswa kwewhisky, imveliso ethengwa kumazwe angaphandle kwimarike yaseTshayina, sibuthathaka, kwaye nolawulo lukarhulumente kwimarike yodidi lwewhiskey alwanelanga.Ezi zinto zine ngokudibeneyo zibe negalelo kumbhodamo kwimarike yewhiskey namhlanje.
Kwaye oku kuyenzeka ukuba sisixhobo esibalulekileyo kubaqikeleli abaninzi ukuba bathathe ithuba lezabelo zakwangoko zophuhliso lwewhiskey.Kodwa kwimakethi yewhiskey, ekwinqanaba lokuqala elibalulekileyo, oku ngokungathandabuzekiyo kuya kunciphisa ukuthembela kwabathengi kwimarike yewhiskey kwaye kujongele phantsi ukuzithemba kwishishini.
Imilinganiselo yemarike yeWhisky kufuneka iphunyezwe ngakumbi
Kwelinye icala, kukho ukutshisa kwengoma yewhiskey, kwaye enye yimeko yentengiso yewhisky esiphithizelayo.Ngelixa imakethi yewhiskey inolindelo oluphezulu, ikwajongene nemiba yolawulo lweshishini.
Ukulawulwa kwewhisky kunzima ngoku, kwaye akukho manyano lweshishini olunefuthe lokwenyani kwilizwe lonke.Ukuba imibutho yamashishini inokuqulunqa imigangatho yewhiskey kwaye iyibeke iliso ngokusebenzisa imibutho yoshishino, kunokuba luncedo ngakumbi kulawulo lwentengiso.Omnye umrhwebi we-whisky ukholelwa ukuba imimiselo yoshishino ayinamsebenzi, efuna umbutho kunye neshishini lilonke, ngokudibeneyo kunye nee-arhente zokuthotyelwa komthetho.
Okwangoku, ngokwemigangatho yesizwe, imigangatho yangoku yesizwe iwhisky kwilizwe lam "GB/T 11857-2008 iwhiskey" ekhutshwe ngo-2008, kunye nemigangatho yendawo "DB44/T 1387-2014 iinkcukacha zobugcisa zokuchongwa iwhisky" ikhutshwe yiPhondo laseGuangdong ngo-2014. Kodwa ekuhambeni kwexesha, njengoko imarike ye-whisky yasekhaya ifumana amandla, imilinganiselo yoshishino efanelekileyo kunye nemigangatho yemarike kufuneka iphuculwe ngakumbi.
Ngaphambili, i-China Alcoholic Drinks Association yabhengeza ukusekwa kwekomiti ye-whisky yobungcali, kwaye yazisa injongo kunye nolwalathiso lomsebenzi wekomiti.Iza kuhlaziya inkqubo esemgangathweni, ukubekwa ngokweendidi, uqeqesho lwetalente, uphando lwezenzululwazi, uthethwano kunye neminye imiba emininzi ukukhuthaza ukubekwa emgangathweni kwemarike yasekhaya yewiski.Eli nyathelo linokukhuthaza ukulawulwa ngakumbi kwemarike yasekhaya yewhiskey.
Ukongeza, malunga nokhuseleko lwentengiso, iScotch Whisky kunye ne-Irish Whisky zombini zifumene izalathiso zokhuseleko lwendawo kwilizwe lam.Kwinkomfa yevidiyo phakathi kwe-China Alcoholic Drinks Association kunye ne-Scotch Whisky Association ngoFebruwari kulo nyaka, uMark Kent, i-CEO ye-Scotch Whisky Association, uthe, "Umbutho we-Scotch Whisky ubeka ukubaluleka okukhulu ekukhuselweni kwe-brand kunye neminye imisebenzi ehambelanayo, kunye nethemba. ukuzisa umgangatho ophezulu weScotch Whisky Ushishino luziswa kwimarike yaseTshayina, kwaye sizimisele kakhulu ukukhuthaza imveliso nophuhliso lwewhiskey yasekhaya eTshayina.
Nangona kunjalo, uLiu Fengwei akanalo ithemba elininzi kumandla ombutho ekukhuselweni kweempawu zewhiskey.Uthe abavelisi ngenene bayakuphepha imingcipheko esemthethweni.Kuthatha umzamo omkhulu kubathengi abaqhelekileyo ukukhusela amalungelo abo, kwaye kufuneka kwenziwe okungakumbi kwinqanaba likarhulumente.Ukuqala, ukomeleza ukubeka iliso kunokusebenza.
Ixesha lokuposa: Sep-09-2022